Facebook announces new ad transparency before Russia hearing

Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections, requiring... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]

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How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #leading publishers #holiday season #facebook advertising #fight google #taking advantage

‘No one’s making money on Facebook’: Video publishers share what’s on their minds

Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chasing scale #making money #video publishers

Publishers adopt Facebook Live, but struggle with monetization and discovery

Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday

[ Digiday | 2016-11-09 00:00:00 UTC ]
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S&S Children’s announces NSPCC partnership

S&S Children’s is partnering with the NSPCC for the 10th anniversary edition of the picture book Aliens Love Underpants. Continue reading at The Bookseller

[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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Snapchat is raiding top competitors for talent, and charging top dollar for ads

Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday

[ Digiday | 2016-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #email newsletters #make money #ads appeared #post snapchat

'New York Times Book Review' Announces Best Illustrated Children's Books of 2016

The 'New York Times Book Review' has revealed the 10 titles on its 64th annual list of Best Illustrated Children's Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek

[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Arab world should ‘swap guns for culture,’ Sharjah International Book Fair hears

The Arab world should “use culture rather than guns” to achieve its ends, guests were told at the opening ceremony of the 35th Sharjah International Book Fair, held at the emirate’s exhibition centre this morning (2nd November). Continue reading at The Bookseller

[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #disclose terms #companies declined #nearby venues #sales made #media brands

European publishers see ad-blocking rates stabilizing

All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
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‘It’s all powerful and it knows it’: Publishers reveal their biggest challenges with Facebook

Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
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BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump

Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
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After Announcing Closing, Jolly Fish Says It Has a Buyer

Ten days after it unexpectedly announced it would close at the end of October, the hybrid publisher said it has reached an agreement in principle to sell the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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Facebook-thirsty publishers turn to celebrities to worm into the news feed

Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday

[ Digiday | 2016-10-21 00:00:00 UTC ]
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Facebook's verified users can now schedule live broadcasts

You no longer have to wait patiently for your favorite superstars to share a link for their Facebook Live streams. Facebook is introducing scheduling to Live, letting publishers queue up streams so that you can tune in the moment the event starts. Th... Continue reading at Engadget

[ Engadget | 2016-10-19 00:00:00 UTC ]
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Mary Berry book signing dates announced

Mary Berry is emerging from the drama surrounding "The Great British Bake Off" to go on a month-long tour of book signings. Continue reading at The Bookseller

[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Bleacher Report to broadcast live sports using Facebook Live

Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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IBW 'Best of the Best' books announced

Titles by Edmund de Waal and R J Palacio have been named as the favourite of booksellers and their customers from the last decade. The Hare With Amber Eyes by de Waal (Vintage) was named as booksellers' and readers' top title in the adult category, while Wonder by Palacio (Corgi Children’s) was... Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #top title #amber eyes #books announced #adult category