Convoluted RFPs (request for proposals), complex NDA (non-disclosure agreements), abstract briefings and impossible deadlines are nothing new to India-based vendors. In fact, they thrive on the difficult and challenging, as shown by the following projects (or abbreviated case studies) that fully encapsulate their capabilities and unique solutions. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Rakuten OverDrive, a platform for digital books (used by more than 43,000 libraries and schools worldwide), has released a list of its most-borrowed ebooks and audiobooks in 2019. There are no real surprises on the list, besides maybe the fact that so many people want to listen to a woman tell... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-08 19:19:19 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 04:06:09 UTC ]
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For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
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Founded in 2012 to help freelance and unemployed journalists get published in newspapers, magazines, and other periodicals, the organization now wants to ensure that more books by such writers pass through the publishing pipeline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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FOR THE FIRST two-plus decades of its existence (it was founded in 1979), the Library of America — a small press devoted to “publishing America’s greatest writing in authoritative new editions” — hewed closely to the established canon: Melville, Hawthorne, Poe, Twain, Thoreau, Henry James, Edith... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-12-13 13:30:11 UTC ]
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Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
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India has sent Spanish translations and more than 100 authors to Mexico’s Guadalajara International Book Fair as the show's guest of honor. The post India in Guadalajara: ‘Translation is Part of Our Mental Makeup’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-04 09:30:57 UTC ]
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Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek
[ AdWeek | 2019-12-03 22:30:01 UTC ]
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In creating short films, HarperCollins India CEO Ananth Padmanabhan wants 'to take stories to audiences who are spending a lot of time watching.' The post HarperCollins India’s Ananth Padmanabhan: Maker of Small Films appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-03 13:10:57 UTC ]
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Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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Philip Pullman’s His Dark Materials, collated into a single e-book, has subtly knifed Lee Child in the back to claim the Weekly E-Book Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 09:51:32 UTC ]
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Two Roads has acquired a book of the "words, wit, wisdom, one-liners and rants" of comedian Jeremy Hardy, who died earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 19:44:00 UTC ]
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Random House announced today that they’ve acquired the rights to a series of books based on the New York Times Magazine’s extraordinarily popular “1619 Project,” which interrogates received perspectives on four centuries of slavery in America through essays, stories, histories, poems, and... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 13:52:40 UTC ]
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From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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A former tech executive in the video game industry, Paul Abbassi’s work crunching e-book sales figures has made publishers reassess their digital strategies. Ahead of his keynote address, he spoke to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 19:57:06 UTC ]
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