Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what they are doing about ad blocking. Executives from the News UK, the International New York Times, Factory Media and others shared their views on the topic. The post Europe’s top publishers on what they’re doing about ad blocking appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
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The December 2015 starred BlueInk Reviews of self-published books include upbeat romance, a WWII novel and a spy thriller. The post December 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
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Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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German publisher Axel Springer and Adblock Plus have entered a new round in their fight over ad blocking. Adblock Plus accused the publisher of quashing discussion about how to get around Axel Springer's newly erected wall that keeps ad-block users from accessing the site of its tabloid,... Continue reading at Digiday
[ Digiday | 2015-10-27 00:00:00 UTC ]
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Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym... Continue reading at AdWeek
[ AdWeek | 2015-10-15 00:00:00 UTC ]
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A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
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The New York Times, The Wall Street Journal and The Washington Post are among the publications putting their weight behind Blendle, a Dutch platform that offers individual articles in exchange for micropayments. All three media brands hav ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian
[ The Guardian | 2015-10-07 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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