Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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He’s not a thug, he doesn’t trust his celebrity friends, and he’s definitely not a pornographer. Over a cigar delivered on a silver platter, the self-appointed king of Express Newspapers lays into scruffy booksellers and sets the record straightRichard Desmond held a party at Claridge’s in... Continue reading at The Guardian
[ The Guardian | 2015-06-19 00:00:00 UTC ]
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Philip Pullman has warned that the European Commission should consider falling author income as part of its investigation into Amazon's ebook business. The author warned The Bookseller that the investigation, announced yesterday (11th June), was failing to take the role of the author into... Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Magazine aims to ‘demystify’ software by explaining languages such as Java, C++ and Python in an accessible wayBloomberg is dedicating an entire issue of its Businessweek magazine to a 38,000-word essay on computer coding. The double issue has 112 pages and will run on newsstands for two weeks... Continue reading at The Guardian
[ The Guardian | 2015-06-11 00:00:00 UTC ]
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NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources. Paul Provost, vice president of loca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as... Continue reading at Digiday
[ Digiday | 2015-04-29 00:00:00 UTC ]
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Gay penguins, alien lovers and a cartoonist growing up on an Indian reservation are among the subjects of the books Americans are most keen to see banned from library shelves. Continue reading at Stuff
[ Stuff | 2015-04-17 00:00:00 UTC ]
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Newsflash! Sequel to Girl Online by Zoe Sugg is on its wayIt was the highest selling book for any debut author – selling a whopping 78,109 copies in its first week - and now Zoe Sugg’s Girl Online is getting a sequel. At the moment we don’t know much about “Girl Online 2” apart from the fact... Continue reading at The Guardian
[ The Guardian | 2015-03-19 00:00:00 UTC ]
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The sequel to the bestselling Girl Online novel by YouTube star Zoe Sugg, aka Zoella, is scheduled for release on the 19th November. Penguin has given few details about the book but 'Girl Online 2' will be published in hardback, priced at £12.99, and the main characters Penny, Noah and Elliot... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Sales of adult trade books fell 7.8% in November compared to November 2013, while sales in the children/young adult segment rose 14.1%, according to AAP’s StatShot statistics program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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November bookstore sales fell 2.5%, to $736 million from $755 million in November 2013, according to preliminary estimates released Wednesday morning by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
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EF Labs takes a colorful page from children's book illustrations for its employee manual.The company employee manual: Just saying those words is enough to lull you into a boredom-induced coma. And the idea of actually reading the content within—likely drier than the paper it's printed on—is... Continue reading at Fast Company
[ Fast Company | 2015-01-05 00:00:00 UTC ]
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Chanda Hahn grabs top honors on this month’s list of the bestselling titles published on the Smashwords platform with the YA novel 'Reign.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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David Foenkinos’s "Charlotte," the story of a German painter who died at Auschwitz at the age of 26, rose six spots to hit #1 on France’s fiction list in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Japan's 90-branch Kinokuniya book chain "would love to come to Europe if the opportunity arises", Hiroshi Sogo, m.d. of the company's e-commerce arm AsianBasis Corporation, told delegates at the Publishers Association's International Conference in London yesterday (11th December). Sogo was... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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With the stock prices up at nine companies in the month, the Publishers Weekly Stock Index rose 6.5% in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 30, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 23, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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