Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Adult coloring books take 12 of the top 25 trade paperback bestseller spots, with Johanna Basford’s ‘Lost Ocean' coming out on top. Plus fiction and nonfiction from all along the political spectrum (Rush Limbaugh, meet Ruth Bader Ginsburg). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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This week saw the opening of an art bookstore in Chicago, and the reopening of a Michigan indie. Further south, in Raleigh, N.C., a bookstore-restaurant-brewery-florist shop is in the works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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Kay Wills Wyma, author of 'I’m Happy for You (Sort Of…Not Really): Finding Contentment in a Culture of Comparison' (WaterBrook Press, 978-1-6014-2595-9), will be interviewed on Focus on the Family on Friday, November 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Hector Tobar, author of 'Deep Down Dark: The Untold Stories of 33 Men Buried in a Chilean Mine, and the Miracle That Set Them Free' (Picador; 978-1-2500-7485-0) will appear on 'Well READ' on Friday, November 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Microsoft’s November updates to the Surface Pro 4 and Surface Book appear to be designed to fix complaints that users have had about the screen flickering on both devices. According to Microsoft, the Surface Book received five updates, while the SP4 received four. The only difference is that... Continue reading at PC World
[ PC World | 2015-11-04 00:00:00 UTC ]
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Harlow Giles Unger, author of 'Henry Clay' (Da Capo Press, $25.99, 978-0-3068-2391-6), will be on the Jim Bohannon Show Live for the full 11 p.m. ET hour on Wednesday, November 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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Mitali Perkins sells to FSG, Feiwel & Friends nabs teacher Jake Burt’s debut, Amy Ephron sells her first children’s book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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New books from Deborah Jian Lee and Mona Siddiqui are among the big spirituality and religion titles publishing in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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Illustrators are now listed on the CILIP Carnegie 2016 nominations list, revealed today, following last year’s complaint from author/illustrator Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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From editorial assistants to senior VP’s, this is how much people who work in publishing reported earning last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym... Continue reading at AdWeek
[ AdWeek | 2015-10-15 00:00:00 UTC ]
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Next month's cookbooks include the latest from Nigella, the first book from a YouTube phenom, and a cookbook from the man behind Mission Chinese. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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We couldn't wait until the Frankfurt Book Fair to release our first show daily issue this year! Read our event lists, interviews and need-to-know info. The post Our First Frankfurt Show Daily Issue is Out Early! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-29 00:00:00 UTC ]
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Comma Press is publishing In Another Country: Selected Stories and The Life-Writer by David Constantine to coincide with the release of the film “45 Years”, which is based on Constantine’s short story of the same name. Continue reading at The Bookseller
[ The Bookseller | 2015-09-14 00:00:00 UTC ]
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You all read a lot of books this summer? How do we know? Because we asked and you answered. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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A survey from the Federation of European Publishers (FEP) and the International Publishers Association (IPA) has highlighted the international disparities in the taxing of books and ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Contrary to Sam Leith’s complaints last week, commercial publishers continue to take risks, and put out great and original workIn his article last week, Sam Leith deplored the state of mainstream trade publishing, saying it was “getting dumber by the day”, in contrast to the university presses... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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Every year we get questions and comments from publishers wondering why certain books were not included, and this year one such omission drew the attention of an author, Bill O’Reilly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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