Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Gambon starred as wizard Dumbledore in the movie series based on 'Vacancy' author J.K. Rowling's 'Harry Potter' novels. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-19 00:00:00 UTC ]
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The Authors Guild is offering legal assistance to any MacAdam Cage author who wishes to mount a legal challenge to the agreement giving control of their ebook rights to MP Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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The next book in Jeff Kinney's Wimpy Kid series will be released on 5th November 2014. A... Continue reading at The Bookseller
[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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Got a kid with an insatiable appetite for books? You may want to sign up for Oyster, then. The subscription ebook service has just launched a children's section, giving young readers all the titles they can handle. The deal also brings Disney... Continue reading at Engadget
[ Engadget | 2014-02-13 00:00:00 UTC ]
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#insatiable appetite
Setting up Wednesday's #EtherIssue debate on Twitter, Porter Anderson looks at recent writing on perceptions of elitism in the literary world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-11 00:00:00 UTC ]
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The annual showbiz gatefold tableau, an Annie Leibovitz shot of the cream of the film world wearing funny-looking clothes, has finally overcome its past shortcomingsAwards season breaks into a gallop with the first peek at Vanity Fair's Hollywood Issue, second only to the Superbowl as an annual... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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This week's Publishing Perspective's #EtherIssue looks at the debate about quality and changing perceptions of the self-publishing community in the broader market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
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Porter Anderson looks at Ian K. Ellard's concept of authors sharing profits with publishing-services experts in his winning essay at The Bookseller, The Toast. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-28 00:00:00 UTC ]
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Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine... Continue reading at AdWeek
[ AdWeek | 2014-01-27 00:00:00 UTC ]
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After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age
[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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The Second Circuit Court of Appeals granted Apple a temporary “administrative” stay while it reviews Judge Cote’s decision to deny Apple a stay of its external monitor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-22 00:00:00 UTC ]
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Porter Anderson sets up Wednesday's #EtherIssue live Twitter discussion with a look at perceptions of self-publishing: Hard? Easy? What does it take to do well? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
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November bookstore sales fell 4.2% compared to November 2012, dropping to $818 million, according to preliminary results released Tuesday morning by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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Amazon's 2013 list of bestselling adult titles includes Brown's 'Inferno' and Hosseini's 'And the Mountains Echoed,' while Veronica Roth's 'Allegiant' tops the children's bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-18 00:00:00 UTC ]
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Is the penetration of ebooks in the US market 'flattening out?' And will bookstores thus have a merrier Christmas? Live Twitter debate December 18, 11 a.m. ET. at #EtherIssue. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-17 00:00:00 UTC ]
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The 2013 PA International Conference in London lamented the general lack of appreciation for the role of publishers and lauded the revival of indie booksellers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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#human touch
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Free women's title is guest edited by BBC sitcom star, while TV chef 'reveals special 60s makeover' as its beauty directorThe 200th edition of free women's magazine Stylist, out this week, has been guest-edited by BBC star Miranda Hart and features contributions from Nigella Lawson, Lauren... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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Newcomers to the international bestseller lists locked down the top spots in several markets in October. Haruki Murakami’s much anticipated novel Colorless Tsukuru Tazaki and His Years of Pilgrimage, the author’s first since 1Q84, hit #1 on Spain’s fiction list (Knopf will publish a translation... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
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