Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 23, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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Sourcebooks has secured the rights to Nickelodeon's portfolio of properties for its Put Me in the Story personalized book platform. The first two titles are 'Dora's Birthday Surprise!' and 'Happy Birthday, SpongeBob!' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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Among the books generating buzz in international publishing circles this week are the debut by a German screenwriter, a novel that has won a Dutch literary prize, and a Spanish bestseller that has just sold for film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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B&N is leading off the holiday push for bricks-and-mortar bookstores. This weekend it launches an expanded Discovery Weekend, one week in advance of Indies First/Small Business Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Pearson creates ‘Distress’ at Norton and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Hachette agrees to buy Black Dog & Leventhal and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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James Patterson, author of 'Hope to Die' (Little Brown, 9780316210966) and 'House of Robots' (LBYR, 9780316405911), will appear on NBC’s 'Today' on Monday, November 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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This week: the final recollections of Charles Dickens, an eye-opening portrait of the South, and a punk rock memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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The November 2014 selection of self-published book reviews from BlueInk Review includes paranormal fiction, young adult fiction, self-help and health. The post November 2014 Top Self-published Book Reviews from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Jessye Norman, author of 'Stand Up Straight and Sing' (HMH, 9780544003408) will appear on 'The Late Show with David Letterman' on Thursday, November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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Brian Krebs, author of 'Spam Nation: The Inside Story of Organized Cybercrime—from Global Epidemic to Your Front Door' (Sourcebooks, 9781402295614), will appear on 'Fresh Air with Terry Gross' and 'CBS This Morning' on Tuesday, November 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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Newman lands at Roc with ‘Planetfall’ and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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As the holiday season approaches, several cities are getting in the book spirit with book fairs, including Miami and New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 9, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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James Gustave Speth, author of 'Angels by the River' (Chelsea Green Publishing, 9781603585859), will appear on NPR’s 'Science Friday' on Friday, November 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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This week, the world's first digital weapon, and an ongoing investigation of men. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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HBG sales fell 18% in third quarter and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Nominations for small publishers awards are closing; more awards and honors; new app brings the liturgy to Catholics on their phones; 100,000 have joined Max Lucado's Prayer Challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Rob Bell and Kristen Bell reflect on the meaning of marriage; Gerard Russell explains little-understood religious dynamics in the Middle East. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Buddhist poet Gary Snyder in conversation; Eben Alexander returns to the subject of heaven. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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