Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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One month after a New York federal judge ruled that Apple Inc. had conspired to fix electronic book prices, the Department of Justice has proposed a series of restrictions on Apple's digital book sales. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
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Writing for Bloomberg.com, Virginia Postrel has a counterintuitive suggestion for publishers, Barnes & Noble and tech-savvy retail entrepreneurs: embrace showrooming. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
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Amazon's Kindle Singles will feature interviews with some of the world's biggest names as part of their Kindle Singles store. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-26 00:00:00 UTC ]
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Hearst Magazines UK has published a shopping guide in Mandarin Chinese, which is being handed out with 10,000 copies of the latest Elle Collections luxury fashion biannual. Continue reading at Media Week
[ Media Week | 2013-07-26 00:00:00 UTC ]
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While some books on this year's Man Booker prize long list have gotten buzz here in the US, none of them compare (so far) with the success of last year's winner, Hilary Mantel's 'Bring Up the Bodies.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-24 00:00:00 UTC ]
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The longlist for the Man Booker Prize was announced. The 13 novels include National Book Award winner Colum McCann's "TransAtlantic" and "The Lowland" by Pulitzer-Prize-winning author Jhumpa Lahiri.The longlist for the Man Booker Prize was announced in London Tuesday morning. The 13 novels... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-23 00:00:00 UTC ]
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The on-its-way Royal Baby has spurred a bounty of picture books, perfect for the little Royal Baby itself and other, non-royal babies of its generation.Picture this: The royal nappy. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-22 00:00:00 UTC ]
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For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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The most-challenged book series of 2012 was the 'Captain Underpants' books by Dav Pilkey. Former list-toppers 'ttyl' and 'The Hunger Games' are missing from the list entirely. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-16 00:00:00 UTC ]
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Primatologist Jane Goodall and publisher Grand Central announced they will delay publication of Goodall's forthcoming book "Seeds of Hope" amidst accusations that certain passages were plagiarized. Primatologist Jane Goodall and publisher Grand Central have announced they will delay publication... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-25 00:00:00 UTC ]
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The shortlist for this year's Carnegie and Kate Greenaway Medals — among the UK's top prizes for children's literature — includes several previous award-winners, making for stiff competition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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President Obama has issued a US directive calling on all federal agencies with annual research... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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Add to the growing list of prize shortlists the latest from the NBCC, which includes just a single translation: Lauren Binet's HHhH, translated by Sam Taylor. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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A lack of trained professionals, of distribution channels for books, of good infrastructure, and piracy plague Indian publishers, but a dialogue for change has begun. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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“Growing up, Cosmo was my lifeline to the world,” says Joanna Coles, the freshly installed editor-in-chief of the largest women’s magazine. “A world that I wanted to be in but couldn’t get to yet.” Piloting a global magazine, married to a notable author, throwing "dream" dinner parties, and... Continue reading at Fast Company
[ Fast Company | 2012-10-19 00:00:00 UTC ]
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Carrie Arcos, an L.A. mom whose first novel, 'Out of Reach,' is a young adult literature finalist, is in the company of Robert A. Caro, Junot Diaz and more.Carrie Arcos was mystified when she received an email from the National Book Foundation instructing her to call its office. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-10-11 00:00:00 UTC ]
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Junot Díaz, who was recently named a MacArthur "Genius" Fellow, is among the National Book Awards fiction finalists for his short-story collection, "This Is How You Lose Her." Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-10-10 00:00:00 UTC ]
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