Elle, Cosmo to Include Actual Vials Of Perfume With November Issues

Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
News tagged with: #marie claire #michael clinton #magazine publishers #beauty advertisers #ad pages

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News Briefs: Week of November 18, 2013

Follett lays off 570 bookstore employees and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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Publishing salaries ‘a big issue’

Publishers have defended their record as employers after claims that book industry employees are... Continue reading at The Bookseller

[ The Bookseller | 2013-11-14 00:00:00 UTC ]
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November’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred self-published books of note include a fictional tragedy in pre-colonial Nigeria and a memoir where beer pong meets sado-masochism. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review

World Book Night 2014 titles include 'Wild,' 'Where'd You Go, Bernadette'

The titles which will be distributed for free as part of World Book Night include works by Cheryl Strayed, Maria Semple, Agatha Christie, and more. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheryl strayed #maria semple #agatha christie

Booking.com Has All The Hotels You Want, Including the Haunted Ones

It's almost Halloween -- and what better way to celebrate than to book a room in one of America's famous haunted hotels? Wieden & Kennedy Amsterdam and travel booking site Booking.com goes beyond the light humor that marked prior campaigns with a new spot set in the Queen Anne Hotel in San... Continue reading at Advertising Age

[ Advertising Age | 2013-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partnership #movie theaters

Editor's Note: October 16 Issue

Due to a technical issue, we were unable to send out the October 16 issue of PW Daily yesterday. Some the stories are included today. Our piece on the NBA finalists is available here and all stories, as always, are available on PW's Web site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technical issue #web site

November to be Michael Morpurgo month

HarperCollins is to mark Michael Morpurgo's 70th birthday with a month-long celebration in... Continue reading at The Bookseller

[ The Bookseller | 2013-10-16 00:00:00 UTC ]
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Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #stories directly

Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media #ipad magazines #publishing industry #digital magazines #conde nast

Next Issue Media Expands into Canada

Next Issue Media, the multi-title subscription service backed by Condé Nast, Hearst, Meredith, News Corp. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
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Distro Issue 108: With the arrival of two new Apple handsets, do the i's have it?

Just over a week ago, Apple pulled the wraps off of not one but two new smartphone options for the iOS faithful. In this week's edition of our slate magazine, the iPhone 5s and iPhone 5c head through the Engadget review gauntlet to test Cupertino's latest against the competition. Eyes-On peeks... Continue reading at Engadget

[ Engadget | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #secret weapon #e-reading device #windows store #google play

Man Booker Prize shortlist includes Jhumpa Lahiri, Colm Toibin

Books including 'The Lowland' by Jhumpa Lahiri and 'We Need New Names' by NoViolet Bulawayo made the shortlist for the Man Booker Prize this year, and some are calling the shortened list of nominees the best in years. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colm toibin #books including #jhumpa lahiri

Distro Issue 107: How Edward Thorp gambled his way into wearable-tech history

Edward Thorp was banned from casinos in Vegas for counting cards. He even published a book on his system for winning at the blackjack table using the mathematical theory of probability. While working at MIT, he built what many consider the first wearable device for -- you guessed it -- beating... Continue reading at Engadget

[ Engadget | 2013-09-13 00:00:00 UTC ]
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Yahoo issues first transparency report, replete with governmental data requests

Following in the footsteps of Facebook -- which revealed its first Global Government Requests Report just a few weeks ago -- Yahoo is finishing out the week by publishing data of its own. The firm's first "global law enforcement transparency report" covers governmental requests for user data... Continue reading at Engadget

[ Engadget | 2013-09-06 00:00:00 UTC ]
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Marie Claire turns 25 with bumper UK issue

Marie Claire, the monthly fashion magazine, is celebrating its 25th British anniversary with a bumper 430-page birthday October issue. Continue reading at Media Week

[ Media Week | 2013-08-29 00:00:00 UTC ]
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Distro Issue 104: Prep for class with Engadget's back to school guide

Unfortunately, it's time to hit the books once more. Don't get completely bummed out by the start of classes because this special issue of our weekly e-magazine has all of the top picks for back to school gear. That's right, from laptops to portable audio, we've narrowed down the best tech... Continue reading at Engadget

[ Engadget | 2013-08-23 00:00:00 UTC ]
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Russia To Censor Book Honoring Gay Icons Including Russia’s Own Gay Icon Tchaikovsky

Officials in Sartov region of Russia move to censor LGBT history book, citing nation's new "gay propaganda" laws. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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'Harry Potter' celebration at Universal Orlando will include cast Q&As, wand lessons

'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
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New Stieg Larsson short story will be included in a crime anthology

A story said to have been written by Larsson when he was 17 will be part of an anthology titled 'A Darker Shade of Sweden,' which will be released this February. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #darker shade