Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Peter Enns re-signs with HarperOne, Baker nabs Ernie Johnson, Jr.’s memoir, and more in this month’s religion and spirituality book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
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Bookstores open in Louisiana and Pennsylvania; a Japanese bookstore chain preps for its Texas debut; a Christian bookseller works to stop sex trafficking; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-21 00:00:00 UTC ]
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A "gentle" Swedish guide to preparing for death and a French book on estranged youth who join ISIS are among the books making waves abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-21 00:00:00 UTC ]
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Louisa Moore, the pseudonym of Louise Marley, sells a novel to Redhook; Nancy Miller buys a Joyce Maynard memoir for Bloomsbury; Jackie Martling sells a memoir to Post Hill Press; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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A Washington, D.C. store preps for a holiday expansion; a Texas bookstore owner makes a comeback; Canadian stores get the okay to sell books and booze; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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An iconic New York City store gets a new lease on bookselling and a closing store will return; a Pennsylvania bookstore gets geeky; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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A Massachusetts bookstore turns publisher; a Wyoming store bans wi-fi; a New Hampshire store celebrates its first quarter century; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-14 00:00:00 UTC ]
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Maze, the digital-first imprint of Avon, HarperCollins, has acquired a "'Love Actually'-style interlinked romance novel" by debut author Tracy Corbett, as part of its programme to launch fresh talent. Continue reading at The Bookseller
[ The Bookseller | 2016-11-12 00:00:00 UTC ]
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A California bookseller tries to buy the store where he works; Barnes & Noble to open on Fifth Avenue--in Youngstown; a bookstore pops-up in the Bronx; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Adrienne Sharp sells her latest to Ecco, Tor Teen preempts a debut fantasy series, Monica McCarty gets six figures from Berkley, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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From new titles by acclaimed authors Michael Chabon and Zadie Smith to a memoir by performance artist Marina Abramovic, the list of titles named as the "best of November" by Amazon's editors has something for just about every reader. Check out the full list, with comments from Amazon senior... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-09 00:00:00 UTC ]
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An Italian gift book offering happiness advice from a cat draws European interest along with a French novel that just picked up a prestigious literary award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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Amazon's campus pick-up program comes to New York; a Spanish-language bookstore arrives in Phoenix; an Oklahoma indie preps for its opening; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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Wicked scribe Gregory Maguire sells a new novel, an Esquire editor moves her memoir, Matisyahu takes his life story to Da Capo, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Next January, Random House Children’s Books will launch its first four titles tied to Just Born’s marshmallow candy brand, Peeps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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This week: an epic whodunit that spans decades, and the true story of the American forgers who nearly broke the Bank of England. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Paul Beatty’s ‘The Sellout’ gets a Booker boost and debuts on our Trade Paperback list. Plus Ina Garten and Anthony Bourdain lead the pack of new cookbook releases, adult coloring books stage a comeback, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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New stores prep to open in Washington and Massachusetts; a political display gets protection in New York; Barnes & Noble continues to close locations; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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A bookstore/restaurant preps for its Maryland opening; stores expand in New Jersey and Washington; a California bookstore adds a publishing arm; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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The funeral for former J Whitaker m.d. Sally Whitaker will take place on 11th November. Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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