Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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New stores to open in Maryland and Virginia; a Texas store to close; touring Chicago's Dial Books; the day-to-day of a Long Island bookseller; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-14 00:00:00 UTC ]
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Told that the publishing industry 'has a responsibility to be a beacon of inclusivity,' delegates to the UK's diversity conference look at challenges. The post The UK’s Second ‘Inclusivity Conference’ Grapples With Diversity Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-14 00:00:00 UTC ]
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This week: Kevin Young's history of American hoaxers and liars, plus Andy Weir's latest novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 5, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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Among this week's headlines: libraries at the ballot box; Carla Hayden's big week; and a potential "reckoning" for scholarly publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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‘Twin Peaks' co-creator Mark Frost lands at #4 in hardcover fiction with damn fine sales for ‘Twin Peaks: The Final Dossier. Plus a B&N promotion boost sales of Katy Hudson’s new picture book, and ‘Dilbert’ cartoonist Scott Adams puts the ‘politics’ in ‘office politics.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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Michael Eric Dyson re-ups at SMP, Adam Bellow acquires his first novel, T. Jefferson Parker extends the run of his Roland Ford series, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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Tributes to daughter Chelsea, a letter to her teenage self and a salute to young female activists to feature in Clinton-themed issueHillary Clinton will guest-edit one of the last print editions of Teen Vogue, the magazine has announced. On the anniversary of her election loss to Donald Trump,... Continue reading at The Guardian
[ The Guardian | 2017-11-09 00:00:00 UTC ]
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New stores open in Illinois, New York and Kentucky; North Carolina bookstore sold to long-time employees; Paris's bookstore on a barge; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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Read on for news of Egmont’s new Roblox license, Sterling’s books tied to the Cool School brand, Joe Books’ distribution and co-publishing agreement with Martellus Bennett’s The Imagination Agency, Penguin’s Gudetama deal, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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Kinokuniya expands to Austin; B&N opens a restaurant; New York's last Yiddish bookstore; the Seattle store that inspired a backpack empire; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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This week publishers are buzzing about a book on cat communication and a title on the Finnish phenomenon known as "pantsdrunk," which celebrates drinking alone in your undergarments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-07 00:00:00 UTC ]
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Lena Dunham options a YA book; Hulu nabs Ralph Ellison's 1952 National Book Award-winner, 'Invisible Man,' for TV; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-07 00:00:00 UTC ]
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Dallas celeb discusses new bookstore; South Dakota indie store for sale; Shanghai pop-up to host author events in sixty days; Amazon leaving Stony Brook University; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-06 00:00:00 UTC ]
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This week: Banville’s sequel to Henry James’s "The Portrait of a Lady," plus chef Nobu Matsuhisa's memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Sarah Pinborough re-ups with William Morrow, Scribner buys a nonfiction title about a hospital in Houston, and Little, Brown picks up a book by fitness guru Jillian Michaels for Tracy Behar’s new imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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LGBTQ store opens in Mississippi; Politics & Prose to expand; a Virginia bookstore gets a facelift; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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In this week’s roundup, Librarian of Congress Carla Hayden kicks off OCLC’s first independently held America’s Regional Council meeting; Stephen Hawking shares his views on open access, and ALA and Google announce the winners of Libraries Ready to Code grants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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With the publishing sector's big guns mostly rolled out to capture some pre-Christmas hype, November is something of a quieter month in terms of notable book cover design. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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The latest title by the bestselling author of ‘Zealot’ Reza Aslan, and a memoir from the "Chewbacca mom" made famous through a Facebook Live video, are among the biggest religion and spirituality books coming out in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-25 00:00:00 UTC ]
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