Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Microsoft fittingly released Windows 10 Insider Preview Build 17074 in the late hours of Thursday afternoon. The new build adds Quiet Hours, which will automatically dial down notifications, as well as a host of other improvements such as autofilling forms in Microsoft Edge.As might be expected,... Continue reading at PC World
[ PC World | 2018-01-12 00:00:00 UTC ]
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This month, Chinese bestseller lists from OpenBook and Trajectory show some literary fiction highlights, as well as interest in books on current affairs. The post November 2017 Bestseller Lists from China: Literature and Current Affairs in the Spotlight appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-20 00:00:00 UTC ]
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A special promotion at LifeWay Christian Stores helped put Beth Moore’s two-year-old ‘Audacious’ on PW’s Religion Nonfiction Bestsellers list. Plus, Karen Kingsbury tops in Religion Fiction with the latest in her Baxter family series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-13 00:00:00 UTC ]
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Now we’re really cooking: New standout cookbooks include 'America: The Cookbook' and 'Milk Street' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-12-02 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 26, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Waterstones' pre-Christmas opening spree; the new Harvard study that reveals indies are thriving; the Minnesota store that mimics an Icelandic tradition; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-30 00:00:00 UTC ]
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Philadelphia's new African-American bookstore; the founder of Cider Monday speaks; the Lone Star state's big new indie; the hardworking 102-year old bookseller; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-28 00:00:00 UTC ]
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Citing record attendance for its professional program, the Shanghai Children's Book Fair offers an upbeat report amid some concerns voiced by UK publishers. The post Shanghai Children’s Book Fair Reports Gains, Amid UK Concerns About Import Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-28 00:00:00 UTC ]
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Jesmyn Ward and other 2017 National Book Award winners enjoyed a sales bump the week after the November 15 ceremony. Plus Andy Weir follows up ‘The Martian’ with ‘Artemis,’ and Joe Biden releases his memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 19, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Voyager buys a new series by Christopher Brown, Joshilyn Jackson re-ups at Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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D.C. Bookseller to renovate; a children's pop-up to open in California; the Brooklyn indie showing its canine side; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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This week's hot literary properties include a Dutch series of "fill-in" books, an Australian debut novel, and a novelization of a Finnish superhero film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-21 00:00:00 UTC ]
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A book about the party palace of drug kingpins and a novel about aliens who come to Earth and wreak financial havoc are among the literary properties that have just been snapped up in Hollywood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-21 00:00:00 UTC ]
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The best book chains in the U.K.; new indies coming to New Hampshire and Maryland; Phaidon's holiday pop-up; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
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One year after the contentious 2016 presidential election, politics continues to dominate the national conversation—and our hardcover nonfiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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37 Ink invests in an Instagram poet, J.R. Ward closes a six-book agreement, Berkley buys Brit Jo Jakeman’s debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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In this week's roundup: NYPL's second chance; Copyright reform questions as Bob Goodlatte announces retirement; and is the world's coolest new library in China? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 12, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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A Texas bookstore launches a series for rejected stories; professors protest their college bookstore; a Bucharest bookseller gets back to business; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
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