Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Former President Obama has shared his summer reading list, and it shows a drive toward understanding and empathy. Obama posted some of his book recommendations on Facebook on Sunday. The former president praised five books he's enjoyed in the last months, including a novel by a Canadian literary... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-20 00:00:00 UTC ]
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With the Turkish economy collapsing, Nermin Mollagoglu of Istanbul's Kalem Agency discusses the impact on the publishing industry, noting a reduction in rights deals and delayed payments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-16 00:00:00 UTC ]
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At least 14 employees have been laid off at SourceMedia, the b2b publisher serving the financial, technology, and healthcare sectors, according to an internal memo obtained by Folio:. The cuts—which appear to range from the senior level down to middle management—arrive about four months after... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-08 00:00:00 UTC ]
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Arrow has signed a topical "up lit" novel by Emily Giffin, All We Ever Wanted, about what happens when a compromising photograph of a vulnerable teenage girl goes viral. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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In Canada's long struggle over copyright protection and 'fair dealing,' Access Copyright responds to the education sector's lawsuit, while the Parliamentary review of the Copyright Moderniztion Act is ongoing. The post Canadian Publishers Issue Statement on Access Copyright Counterclaim to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
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One person suggested Amazon bookstores should replace public libraries. Readers disagreed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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The creator of television's 'CSI' franchise and his wife create a new series of teen-told tales as graphic novels, Simon & Schuster distributing. And Sweden's still young Thunderful Publishing has a new acquisition in Rising Star Games. The post Industry Notes: Zuiker Press’ Issue-Based... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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'Good public policy,' the Association of American Publishers says at BookExpo, includes "good copyright policy.' And the Authors Guild is producing a new, major survey of authors' earnings. The post At BookExpo, a Look at Copyright Issues: ‘It’s the Author Who Suffers’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-31 00:00:00 UTC ]
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'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post... Continue reading at Advertising Age
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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The 'Nibbies,' as they're known, combined their usual glamour with a certain amount of politically tinged commentary, Brexit coming in for sharp criticism as the industry's best-performing people and writings were honored at the British Book Awards. The post British Book Awards Include Political... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-15 00:00:00 UTC ]
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The FT today published a fascinating interview with Thomas Middelhoff, the former CEO of Bertelsmann, the German media giant. Middelhoff became a star during the dot-com boom—his $50 million investment in AOL became a $7 billion exit five years later—and then his star fell. Middelhoff ended up... Continue reading at Slate
[ Slate | 2018-05-12 00:00:00 UTC ]
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The new 300-seat performance and presentation space being created for the Agora at the center of Frankfurter Buchmesse is designed to be dismantled and stored from year to year. The post Frankfurter Buchmesse’s 70th Year Events Include Opening of the Frankfurt Pavilion appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-03 00:00:00 UTC ]
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George R R Martin is to release a new book in November – Fire and Blood – set 300 years before the events in A Song of Ice and Fire. Continue reading at The Bookseller
[ The Bookseller | 2018-04-26 00:00:00 UTC ]
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There is good news and band news for "Game of Thrones" fans. The good news: George R.R. Martin is returning to the world of Westeros with a new book scheduled to be published later this year. "Fire & Blood" is a prequel to the "A Song of Ice and Fire" book series that forms the basis for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-26 00:00:00 UTC ]
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Can publishing advances sustain literary agencies in Latin America? And could stories of violence be what publishers this season are looking for? These and other issues are discussed by rights specialists among the Bogotá Book Fair fellows. The post Five Bogotá Book Fair Fellows’ Viewpoints on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-24 00:00:00 UTC ]
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Piatkus has acquired Cosmopolitan editor-in-chief Farrah Storr's first book at auction, about spending time in our "discomfort zone". Continue reading at The Bookseller
[ The Bookseller | 2018-04-21 00:00:00 UTC ]
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With 1,350 exhibitors on tap and more than 800 sessions and events planned for visitors, the 28th iteration of the Abu Dhabi International Book Fair is expected to showcase some 500,000 titles and to introduce the Kalima Translation Project's latest volumes. The post Abu Dhabi International... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-19 00:00:00 UTC ]
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From Superman’s first flight to the issue where he lost his job (and that time he made Santa buff), a look back at eight decades of Action ComicsEighty years ago today, the first issue of Action Comics was released, with the now iconic cover showing Superman lifting a car over his head as... Continue reading at The Guardian
[ The Guardian | 2018-04-18 00:00:00 UTC ]
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Former FBI Director James Comey has a book dropping on Tuesday, so prepare for the president of the United States to be tweetin’. The Republican Party is already gearing up for a fight with a Trumpspeak-inspired “Lyin’ Comey” website. While it will surely be interesting and instructive to hear... Continue reading at Slate
[ Slate | 2018-04-13 00:00:00 UTC ]
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