Elle, Cosmo to Include Actual Vials Of Perfume With November Issues

Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
News tagged with: #marie claire #michael clinton #magazine publishers #beauty advertisers #ad pages

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Should books include credits like films?

Books are generally presented as the work of one person, but almost 60 others worked on mine. But will readers care enough to read about them?We writers lead a necessarily solitary life – at least, that’s what we like to think. Though the act of writing can involve lots of lonesome glaring at an... Continue reading at The Guardian

[ The Guardian | 2019-07-19 06:01:08 UTC ]
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Judge Sets November Trial in Suit to Block Quad's Purchase of LSC

Late last week, Judge Charles R. Nagle denied Quad’s motions for an expedited trial in the Department of Justice’s lawsuit aimed at blocking Quad’s purchase of LSC Communications. The trial is set for November 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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Are there any actual guilty pleasures on this Politico reading list from DC “heavy hitters”?

Noted politics-as-sport website Politico has put together a collection of bedside-table reading recommendations from 40 “political heavy hitters,” asking them for serious reads and guilty pleasures. First of all, are there any actual guilty pleasures on this list of books from the likes of Beto... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-09 15:27:59 UTC ]
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New York Magazine releases an entire Trump-free issue

New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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HQ snaps up Elle deputy editor's take on 'womanhood and blackness'

HarperCollins will publish the debut of Elle UK deputy editor Kenya Hunt entitled GIRL, billed as a "celebration of womanhood, blackness and the possibilities that both contain". Continue reading at The Bookseller

[ The Bookseller | 2019-07-04 18:16:56 UTC ]
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Histories of Violence: What Does an Anti-Fascist Life Actually Feel Like?

THIS IS THE 30th in a series of dialogues with artists, writers, and critical thinkers on the question of violence. This conversation is with Natasha Lennard, an author, activist, and journalist whose work has been featured in many publications, including The Intercept, The New York Times, and... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-07-01 12:30:03 UTC ]
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The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age

[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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AAP Issues Its Annual 2018 StatShot Look at the US Publishing Industry

Describing a gradual decline in revenue for the US book business, the AAP's StatShot annual report estimates that the industry made $25.82 billion in 2018. The post AAP Issues Its Annual 2018 StatShot Look at the US Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-24 03:19:46 UTC ]
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Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
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In Mona Awad’s ‘Bunny,’ squad goals include Pinkberry, creative writing and murder

“We call them Bunnies because that is what they call each other,” explains Samantha Heather Mackey, the narrator of Mona Awad’s new novel, “Bunny.” “Seriously. Bunny. … Bunny, I love you. I love you, Bunny.” Awad does so many things right in “Bunny,” her follow-up to her 2016 debut novel,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-11 15:00:00 UTC ]
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Mark Haddon’s ‘The Porpoise’ sounds like homework. It’s actually fantastic.

The novel, based on a Greek legend, could have been a postmodern mess if it weren’t for Haddon’s skill as a storyteller. Continue reading at The Washington Post

[ The Washington Post | 2019-06-11 12:00:00 UTC ]
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Visa issues could stop authors attending Edinburgh Book Festival, warns director

Problems obtaining visas to enter the UK could put off authors from attending the Edinburgh International Book Festival, its director has warned. Continue reading at The Bookseller

[ The Bookseller | 2019-06-09 05:37:20 UTC ]
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Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content

In their 31st year, the Lammys were sponsored by the Big Five publishers, independent houses, booksellers, and other retailers. The post Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:38 UTC ]
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Amazon Literary Partnership grant recipients include nine groups in California

The Amazon Literary Partnership announced Monday that it was giving more than $1 million in grants to 66 literary nonprofit groups across the country, including nine in California. Amazon has awarded the grants annually since 2009, with the money going to small publishers, writing centers,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-21 17:40:00 UTC ]
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Four out of five people expect Facebook to have another data privacy issue this year

People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews

[ Betanews | 2019-05-15 14:28:45 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search

Susskind wins Estoril Global Issues Distinguished Book Prize

James Susskind will receive the €15,000 (£13,000) Estoril Global Issues Distinguished Book Prize later this month for his debut Future Politics (Oxford University Press). Continue reading at The Bookseller

[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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This is a visualization exercise that actually works, according to neuroscience

Many self-help books and gurus tout visualization as the key to their success. Is it effective? A neuroscientist says yes, provided that you harness your brain appropriately. I’m a big believer in the power of creating a visual “action board.” Doing so can prime your brain to grasp... Continue reading at Fast Company

[ Fast Company | 2019-05-09 00:00:00 UTC ]
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Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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