Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 04:45:22 UTC ]
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Brian O'Leary, executive director of BISG, and Ingram Content Group's Kelly Gallagher are among the panelists who will address the questions of the changing modes of work, production, printing, and distribution brought on by the Covid-19 pandemic in a July 8 webinar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-29 04:00:00 UTC ]
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Macmillan's trade group has formed a 13-member management committee aimed at bringing more diversity to setting priorities for the company's trade publishing divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
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As a trio of books on Donald Trump from Simon & Schuster punctuate the summer lists, titles on racism fill out a soaring sector ahead of the November 3 presidential election. The post Led By Donald Trump Books and Race Issues: Summertime US Nonfiction Heats Up appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-16 16:45:41 UTC ]
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The turmoil that roiled the National Book Critics Circle last week continued throughout the weekend and into Monday morning as concerns over matters of race and privacy continue to split the organization's board of directors. As of press time, at least 13 members have resigned from the typically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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The modern remake of XIII, the early 2000’s first-person shooter based on the Belgian graphic novel of the same name, will finally be available for PC and the latest consoles this holiday season after a year-long delay. A remake of the game is headin... Continue reading at Engadget
[ Engadget | 2020-06-13 18:44:28 UTC ]
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The Booksellers Association has issued bookshops with guidelines and safety kits as retailers prepare to open next week. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 04:35:47 UTC ]
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On June 7, 2019, I got off a plane to a frantic voice mail from my friend, Michelle. I was in the middle of the book tour for No Visible Bruises, with people spilling out their stories of domestic violence to me in book signing lines; I had come to both love and dread these […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-10 08:48:03 UTC ]
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Most consumer magazine publishers may be forecasting declines in print advertising revenue during the second quarter as a result of the COVID-19 pandemic, but Danny Seo isn't one of them. The editor-in-chief and publisher of the eponymous Naturally, Danny Seo—a quarterly, clean living-focused... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-12 17:49:02 UTC ]
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Need an incentive to stay at home during the pandemic? How about a months-long game backlog that includes some classics? Square Enix is happy to oblige. The publisher has released a Square Enix Eidos Anthology on Steam that bundles 54 Eidos games for... Continue reading at Engadget
[ Engadget | 2020-05-11 13:20:20 UTC ]
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The Booksellers Association annual conference and Gardners Trade Show have been postponed until November owing to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-05-03 07:50:39 UTC ]
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Penguin is publishing a series of essays from a number of its leading authors, offering their response to Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 02:32:56 UTC ]
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Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 01:14:48 UTC ]
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The world's largest exhibitions organizer, London-based Informa plc, outlined on Thursday morning a series of emergency actions it's taking to alleviate the impact of the COVID-19 pandemic on its events business, which drives nearly two-thirds of the company's overall revenues. Noting that the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-16 18:02:14 UTC ]
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Taylor & Francis owner Informa has launched an issue of shares worth 19.9% of its existing capital as the coronavirus pandemic hits its events business. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 15:21:35 UTC ]
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Modern Luxury Media, publisher of more than 40 high-end regional lifestyle magazines, has furloughed a significant number of staffers across the company through at least the end of June as a result of the COVID-19 pandemic. CEO Michael Dickey—who noted that he and other executives are forgoing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-14 18:53:14 UTC ]
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The package includes $50 million for the Institute of Museum and Library Services (IMLS) for digital inclusion projects, and a hefty $30.8 billion in relief for schools and colleges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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W H Smith has warned the impact of the coronavirus outbreak could cut its profit by up to £40m as the pandemic hits its Travel business. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 09:57:11 UTC ]
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