Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot Continue reading at Book Riot
[ Book Riot | 2021-11-01 12:49:56 UTC ]
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The books we love coming out this week include new titles by Melodie Winawer, Keith Ryan Cartwright, and Jeremy Dauber. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
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'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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It was the most inauspicious of moments but maybe that is why it happened. I was sitting in front of a recently demolished breakfast, across from two friends resuming the thread of a conversation I had stepped back from, while I observed two kids wrestling over a soft toy as a group of adults... Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 12:16:40 UTC ]
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Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated... Continue reading at AdWeek
[ AdWeek | 2021-10-05 18:51:39 UTC ]
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The Bookseller's Disability Issue is published today, guest-edited by author Claire Wade who has called on the trade to harness its adaptability to bring real change for people with disabilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 08:30:53 UTC ]
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Pupils will learn about footballer’s use of social media to highlight social and race issues he cares aboutMarcus Rashford’s much-lauded use of social media to pursue his campaign against child food poverty and persuade the UK government to expand free school meals is to be studied by pupils... Continue reading at The Guardian
[ The Guardian | 2021-09-22 08:45:43 UTC ]
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You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company
[ Fast Company | 2021-09-21 07:00:55 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Eddie Gallagher isn’t the only example of the elite force’s problems, David Philipps writes. Continue reading at The Washington Post
[ The Washington Post | 2021-08-24 07:41:36 UTC ]
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The American Booksellers Association has released, in a letter to members from CEO Allison Hill, the findings of an internal review after two July incidents led to backlash from members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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It can be too easy to write villains— people stunted and incapable of love or compassion—when we write about opponents of our politics, especially in short stories, which have so much less space to detail nuance. Sometimes writing about villains and pointing the finger is necessary in a world... Continue reading at Electric Literature
[ Electric Literature | 2021-07-16 11:00:00 UTC ]
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"For Trump, the goal is almost entirely the media attention," Wolff told a reporter. "Good, bad, indifferent, doesn’t matter.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-12 18:21:14 UTC ]
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The author was repeatedly told that no one wanted to read fun books with disabled heroes. Now she has won the £5,000 Waterstones children’s book prize for her debut, A Kind of SparkWhen Scottish author Elle McNicoll was first trying to enter the publishing world, she was repeatedly told that... Continue reading at The Guardian
[ The Guardian | 2021-07-01 05:01:05 UTC ]
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Will Smith will publish "Will," a memoir co-written by Mark Manson, in November through Penguin Press. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-06-21 00:57:25 UTC ]
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Among winners of the 2021 Pulitzer Prizes are novelist Louise Erdrich, Malcolm X biographer Tamara Payne and the post-Reconstruction history "Wilmington's Lie." Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-06-11 20:45:06 UTC ]
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The ABA held its second virtual annual meeting Thursday, followed by a Town Hall. While some booksellers expressed concerns over publisher discounts and plans by Ingram to ship all IPS titles from a single warehouse, others focused on the future of in-person events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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The book, written by a British chemist, imagines a wealthy tycoon’s disturbing plan to save (some) humans from a biological disaster. Continue reading at The Washington Post
[ The Washington Post | 2021-05-26 16:14:54 UTC ]
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Haymarket Books has acquired the rights to publish the third edition of Black Liberation activist and scholar Angela Davis's autobiography, originally published in 1974. The book will be released in October with a new introduction by Davis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-24 04:00:00 UTC ]
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London Book Fair's 'What Works?' education conference will take a series of looks at educational issues arising from the pandemic. The post London Book Fair: Pandemic Issues Play Into Education Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-14 21:02:00 UTC ]
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