Elle, Cosmo to Include Actual Vials Of Perfume With November Issues

Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
News tagged with: #marie claire #michael clinton #magazine publishers #beauty advertisers #ad pages

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This Week's Bestsellers: November 23, 2020

Fox Sports analyst Emmanuel Acho invites white readers to have ‘Uncomfortable Conversations with a Black Man,’ #5 in hardcover nonfiction. Plus Anthony Horowitz returns with ‘Moonflower Murders,’ and ‘This Is Your Time’ by Ruby Bridges joins other activist-minded titles on our picture book list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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Print Unit Sales Jump in Mid-November

With all categories posting gains of at least 11%, unit sales of print books jumped 19.5% in the week ended Nov. 14, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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Book Deals: Week of November 23, 2020

HarperCollins buys a YA novel composed of interlinked stories by some of the biggest names in the genre, Terry McMillan sells a novel to Ballantine, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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Bertelsmann acquiring S&S would be 'profound antitrust issue' for the trade, News Corp c.e.o. claims

News Corp c.e.o. Robert Thomson has said that it would be a "serious antitrust issue" for the industry if Bertelsmann were to acquire Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 09:05:23 UTC ]
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Untitled launches second issue of journal for under-represented writers

Under-represented writers’ platform Untitled has launched the second full issue of its global online journal Untitled: Voices, featuring work from 53 emerging writers from around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:23:12 UTC ]
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Lit Hub Daily: November 16, 2020

“The temptation to hide the word because the reality of rape is so horrific only made it more critical that it stood front and center in my book.” Memoirist Michelle Bowdler on saying the unsayable. | Lit Hub Memoir “Like poetry, flash often relies on the tiny detail, the single image, or some... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-16 11:30:28 UTC ]
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Book Deals: Week of November 16, 2020

Maggie Haberman sells a Trump book to Penguin Press, Dial signs a trilogy based on the Dirty Diana podcast, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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PW Picks: Books of the Week, November 16, 2020

This week, we highlight new books from Kurt Vonnegut, Melissa Weller, and Jane Haddam. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Religion Book Deals: November 11, 2020

Novelist T.I. Lowe inks new four-book deal with Tyndale, contemplative Catholic writer Shannon K. Evans cements two-book agreement with Brazos, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-11 05:00:00 UTC ]
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Aspen Words’ Issue-Driven Literary Prize: The 2021 Longlist

The Aspen Words Literary Prize is focused on authors whose work deals in cultural relevance and contemporary conditions. The post Aspen Words’ Issue-Driven Literary Prize: The 2021 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-10 18:06:42 UTC ]
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Lit Hub Weekly: November 2 – 6, 2020

“The Babur Nama is an oddly modern text, almost Proustian in its self-awareness.” William Dalrymple on the 16th-century memoir far ahead of its time. | Lit Hub Biography “We have had no truth and reconciliation process.” On the renaissance of American white supremacy, a conversation with Isaac... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-07 12:30:24 UTC ]
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This Week's Bestsellers: November 9, 2020

‘The Cold Millions’ by ‘Beautiful Ruins’ author Jess Walter debuts at #11 in hardcover fiction. Plus a pair of books by Instagram-popular interior designers land on our lists, and the November book club picks are out. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Book Deals: Week of November 9, 2020

Portfolio buys a business book from a fashion brand founder, Paul Tran pens a poetry collection for Penguin, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Lit Hub Daily: November 3, 2020

“We have taken a path of improvisation and experimentation.” How the literary world reinvented the book festival in real time. | Lit Hub “To be forever alone in your own kingdom seems a unique kind of heartbreak.” LA’s resident mountain lion is a lonely hunter. | Lit Hub Nature The age of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 11:30:17 UTC ]
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Books of the Month: November 2020

Every month, The Bookseller's expert previewers highlight a selection of the new fiction, non-fiction, children's and paperback titles coming out. Here, we share their top picks for November's new releases. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 06:08:19 UTC ]
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10 books to read in November

This month’s book sales will undoubtedly get a boost from Barack Obama’s memoir, among other promising titles. Continue reading at The Washington Post

[ The Washington Post | 2020-11-01 13:00:00 UTC ]
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The 20 reads book people actually want this year

Check out our 2020 holiday book gift guide for the best non-fiction and fiction picks for literary enthusiasts on your list. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-10-30 15:00:05 UTC ]
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This Week's Bestsellers: November 2, 2020

Actor Matthew McConaughey has the #1 book in the country with ‘Greenlights.’ Plus books on baking and escapist photography help ease the lockdown blues, and a new edition of ‘Harry Potter and the Sorcerer’s Stone’ pops up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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