Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Author Timothy J. Hillegonds shares three ideas on how to determine what to include and what to leave out of a memoir so that it supports the main themes of the book. The post But This Really Happened: What to Include and Leave Out of a Memoir by Timothy Hillegonds appeared first on Writer's... Continue reading at Writer's Digest
[ Writer's Digest | 2019-10-28 15:03:11 UTC ]
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Bestselling author and historian Karen Armstrong gives the world’s major religions a fresh look; an account of C. S. Lewis’s early years; and a guide to activism that incorporates witchcraft, are some of the notable religion and spirituality books publishing in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 09:00:00 UTC ]
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A new metadata solution is coming to Mexico, as Frankfurter Buchmesse and MVB signs a cooperation agreement with CANIEM to launch Metabooks Mexico. The post Metabooks to Launch in Mexico this November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-17 07:47:02 UTC ]
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A new adaptation of the graphic novel “Watchmen” is coming to HBO. The original changed superhero tales — and pop culture at large — forever. Continue reading at The New York Times
[ The New York Times | 2019-10-16 09:00:22 UTC ]
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Ashley Wurzbacher’s debut, “Happy Like This,” is among this fall’s standout story collections. Continue reading at The New York Times
[ The New York Times | 2019-10-15 09:00:08 UTC ]
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Elton John will be appearing in conversation with David Walliams at an exclusive event in celebration of the singer songwriter’s newly released autobiography, Pan Macmillan has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 02:22:32 UTC ]
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An auction of various things from the estate of Anthony Bourdain, the late writer, chef, and TV host, is happening now through October 30, and it includes a number of Bourdain’s early writings. The current bid for the original manuscript of A Chef’s Christmas, his 2002 holiday audiobook, is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-10 18:10:41 UTC ]
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One of the first originals you'll be able to stream on Apple TV+ is M. Night Shyamalan's Servant, a psychological thriller that'll likely feature a few twists and turns in true M. Night fashion. Apple has revealed at New York Comic Con that the serie... Continue reading at Engadget
[ Engadget | 2019-10-04 08:15:00 UTC ]
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Spawn will soon become the longest-running creator-owned comic book series. The creator, Mr. McFarlane, is already thinking about Issue No. 600. Continue reading at The New York Times
[ The New York Times | 2019-10-03 16:14:54 UTC ]
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New tariffs imposed by the Trump administration on goods imported from the European Union will include books produced in Germany and the U.K. These titles will be subjected to a 25% tariff beginning October 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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Illustrator Sarah McIntyre calls on the BBC to allow physical copies of children's books on its programmes. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 12:36:28 UTC ]
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Ad Age’s At the Newsstand spotlights notable ad-supported print media available now (or very soon) near you. Print copies of venerable independent music/lifestyle magazine The Fader typically seem like collector’s editions. The thing is printed on heavy glossy stock and features lavish... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 15:40:00 UTC ]
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Ann Patchett’s new novel is a moving story of siblings who lose everything—except each other. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 09:22:01 UTC ]
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Two former winners, Margaret Atwood and Salman Rushdie, both made the cut—a week before Atwood's book, 'The Testaments,' has even been published. Lucy Ellmann, Bernardine Evaristo, Chigozie Obioma, and Elif Shafak are also still in the race. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-03 04:00:00 UTC ]
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lol. jk. My dude has never been to the beach. Dave’s actual Top 5 list (according to Far Out magazine) is, of course, a throughly Lynchian quintet of unheimlich surrealism, existentialist historical fiction, disturbing found photography, hundred-year-old art criticism, and auteur biography. Each... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-22 16:15:22 UTC ]
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As part of Ad Age’s continuing media coverage, here’s the start of our annual survey of fall magazine covers, which have begun hitting newsstands and subscriber’s mailboxes. We’ll be adding to this post daily, so keep coming back. In June, Hearst Magazines announced that Michael Sebastian was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 17:35:00 UTC ]
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#entire profile
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#enchantingly captured
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#hearst
The runaway pulp fiction icon Surender Mohan Pathak maintains his dominance with the top slot in the fiction category in Hindi bestsellers listings. The post In India, Nielsen and Dainek Jagran Issue 2019 Q1 Bestsellers Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-10 02:30:43 UTC ]
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What place does San Diego have in the cultural imagination? Because this is where I grew up, it’s hard for me to see it clearly. San Diego can seem like a joke—always trying to be something more than what it is, never measuring up, the overlooked younger sibling of LA and San Francisco. Our... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-05 08:48:04 UTC ]
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