Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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The publisher has about a dozen employees devoted to emerging technologies, but it is selective about which brands it adopts voice skills for. The post How Hearst uses Alexa for Elle and Good Housekeeping appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-21 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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Buddhist publishers look at principles of interconnectedness and interdependence as a response to issues ranging from racism to poverty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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At a time when literary fiction has a chance to illuminate the struggles and needs of many, the leading Arabic fiction prize's shortlist makes the point. The post The International Prize for Arabic Fiction’s Shortlist: Strong on Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-21 00:00:00 UTC ]
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Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
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Influx Press is to publish Hold Tight, a book about black masculinity and Grime music written by Jeffrey Boakye, in July 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-01-23 00:00:00 UTC ]
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November's bookstore sales were $805 million, an increase of 1.5% over November 2015. Sales for the first 11 months of 2016 were up 3.4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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On newsstands and in mailboxes, the 160-year-old magazine continues to defy industry trends. The post Citing a Surge in Subscriptions, The Atlantic Prints Second Run of Jan/Feb Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-07 00:00:00 UTC ]
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Lee Child takes the Audible download top spot with his latest Jack Reacher adventure, Night School. Continue reading at The Bookseller
[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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The publisher just released an update on how it has performed in meeting several environmental objectives and announced some new goals for the 2017-2020 period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Both of Sarah Young’s devotionals—‘Jesus Always’ and ‘Jesus Calling’— took top spots on PW’s Religion Nonfiction list for November. Plus, Karen Kingsbury came in at #1 in Religion Fiction with ‘A Baxter Family Christmas.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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The second annual Global Kids Connect conference, held on December 8 in New York, brought together members of the book industryto discuss the future of global children’s publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Ad Age's editor leaves to write fiction, Playboy gets a new publisher, and more... The post Cosmo Alumni Take Over Real Simple|People on the Move — 12.7.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-07 00:00:00 UTC ]
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The Publishers Weekly Stock Index fell 3.8% in November as the share prices of five companies on the PWSI fell in the month and prices of another five rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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The long-awaited Ambition report for Public Libraries has been published, urging local authorities to use libraries to deliver other public services such as health, with the help of a £4m dedicated fund. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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New stores open in New York, Oklahoma, and Texas; a store preps for an Indiana opening in a former Borders location; Binc launches a year-end fundraiser; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-30 00:00:00 UTC ]
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New bookstores opened in Alabama, Maine, New York, and Tennessee; a suspicious fire temporarily closes a Barnes & Noble in Arizona; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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The editorial director of Macmillan Higher Ed sells a debut novel to Kensington, Caitlyn Dlouhy buys a first novel for her imprint at Atheneum, Sourcebooks acquires a German bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 20, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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New books by two Fox News hosts claim the top spots on their respective lists. Plus the success of the new movie ‘Arrival' boosts sales for a 12-year-old SF anthology, Zadie Smith connects with 'Swing Time', and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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