Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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A memoir by the grandson of Henri Matisse, Judah Smith’s new book, and a search for the “real” Pope Francis are among some of the big books coming from religion and spirituality publishers in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
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The Folio Prize is planned to return in 2017, with its remit extended to include non-fiction for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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Healthy cocktails, accessible Japanese cooking, and Salvador Dalí’s master plan for a dinner party, all coming your way in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
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Perceived cultural resistance and inadequate marketing to international audiences can mean that children's picture books lag in translation on the world stage. The post Translation Issues: Why Don’t Children’s Picture Books Travel? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-07 00:00:00 UTC ]
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From left, Colson Whitehead, Jacqueline Woodson, Viet Thanh Nguyen and Rita Dove. Continue reading at The New York Times
[ The New York Times | 2016-10-06 00:00:00 UTC ]
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Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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Positioning copyright issues and related content-management approaches, Frankfurt Book Fair premium partner Copyright Clearance Center has a series of event The post Copyright Clearance Center Partnership Highlights Rights Issues at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-29 00:00:00 UTC ]
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The movie adaptation of Stephen King’s “The Dark Tower” is getting closer and closer with the 2017 February release. And as the premiere date approaches so do the new details on the expansive world planned for this massive book series translation. Part of that plan is a TV series that explores... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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'UK publishing will embrace the opportunities presented by leaving the EU,' according to a Brexit manifesto on the Publishers Association's lobbying points. The post The UK’s Publishers Association Issues a Brexit ‘Manifesto’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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The central organization representing publishers in the U.K. has called on the government to keep barriers to trade "to an absolute minimum" and to publish a clear plan to minimize business uncertainty as it negotiates to leave the European Union. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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After polling 1,100 of its members, the female crime writers group found that it is a disproportionately white organization. Non-hispanic whites make up 93% of its membership, compared to 62% of the U.S. population. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Aiming to create 'a bridge between Arab cultures and with the rest of the world,' Ahmed Al Ameri talks of his leadership of Sharjah Book Authority and his goals for Sharjah Publishing City. The post ‘Practical, Technical, and Philosophical’ Issues: Sharjah’s Ahmed Al Ameri appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-16 00:00:00 UTC ]
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The British-based Man Booker Prize, one of the most prestigious awards for literary fiction in the world, announced its longlist Wednesday, with five American authors on the list of 13. It’s only the third year that authors from outside the Commonwealth have been considered for the prize, which... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-27 00:00:00 UTC ]
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Learn the ins and outs of Windows 10 with this Introduction to Windows 10 Bundle. For $19.99, you’ll get lifetime access to four e-Books and hundreds of video tutorials.If you have any questions on this popular operating system, you’re sure to find the answer here. Flip through the books to... Continue reading at PC World
[ PC World | 2016-07-26 00:00:00 UTC ]
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Little, Brown is publishing Twilight author Stephenie Meyer’s first adult thriller, The Chemist. Continue reading at The Bookseller
[ The Bookseller | 2016-07-20 00:00:00 UTC ]
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"How American Politics Went Insane" cover creates unprecedented demand for print magazine. The post The Atlantic Prints Second Run of July/August Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-20 00:00:00 UTC ]
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Gavin Eugene Long, the 29-year-old ex-Marine who shot six police officers in Baton Rouge, La., on Sunday, killing three, wrote and self-published three books under the name Cosmo Setepenra, which he also used in online forums. The books are a combination of New Age-style jargon, pseudoscience,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-19 00:00:00 UTC ]
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The BBC has been in the publishing business, either on paper or online, for its entire 93-year history (Is it really the BBC’s role to publish free recipes for harissa spiced lamb?, 20 May). Why are the Tories suddenly intimidated by this? I thought that capitalism welcomed competition? As a... Continue reading at The Guardian
[ The Guardian | 2016-05-20 00:00:00 UTC ]
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Meg Little Reilly describes herself as a “writer, environmentalist, quilter, aspiring banjo player, hiker of mountains and swimmer of lakes.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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