Driving New Revenue Through Telemarketing

B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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S&S sees second quarter profit and revenue rises

Simon & Schuster's revenue and operating income rose in the second quarter, helped by lower production costs. Continue reading at The Bookseller

[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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StatShot Annual Publisher Survey Puts 2017 Estimated US Revenue at $26.2 Billion

In 2017, the US book publishing industry reported revenues of $26.2 billion, according to the Association of American Publishers report, StatShot The post StatShot Annual Publisher Survey Puts 2017 Estimated US Revenue at $26.2 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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Digiday Research: Where European publishers get their video revenues

European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-23 00:00:00 UTC ]
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Will Facebook and Google really help drive subscriptions?

Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-05 00:00:00 UTC ]
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Audio Publishers Association Reports a 22.7-Percent Jump in 2017 Revenue

A six-year trend of double-digit growth year-over-year continues, according to the new report for 2017 from the US Audio Publishers Association. Audiobook sales last year totaled more than $2.5 billion. The post Audio Publishers Association Reports a 22.7-Percent Jump in 2017 Revenue appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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Audiobook Revenue Jumped 22.7% in 2018

Total audiobook sales rose 22.7% in 2017, to an estimated $2.5 billion, according to a report from the Audio Publishers Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-21 00:00:00 UTC ]
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How B2B Publishers Are Driving Meaningful Engagement With Sponsored Content

One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #marketing partners


Vintage staff to walk 10,000 steps in fundraising drive for nurses

Vintage is organising a fundraising walk to commemorate the 70th anniversary of the NHS and to celebrate the important contribution made by nurses. Continue reading at The Bookseller

[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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John Wiley saw 5% revenue jump in 2018

Academic publisher John Wiley has reported an increase in revenue in both its fourth quarter 2018 and whole fiscal year reports, driven by strong operational performance and favourable impacts from foreign currency. Continue reading at The Bookseller

[ The Bookseller | 2018-06-14 00:00:00 UTC ]
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Publisher defends diversity drive after Lionel Shriver's attack

Penguin Random House has responded to the novelist’s criticisms, saying it aims to ‘reflect the society in which we live’Lionel Shriver’s blistering assertion that, “drunk on virtue”, Penguin Random House is putting diversity ahead of literary excellence has been dismissed by the publisher,... Continue reading at The Guardian

[ The Guardian | 2018-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk society #lionel shriver #literary excellence #narrow section #account ethnicity #social mobility #free speech


PRH 'drunk on virtue' over diversity drive, says Shriver

Lionel Shriver has branded Penguin Random House (PRH) "drunk on virtue" after seeing a "by turns fascinating, comical and depressing" questionnaire for authors to complete as part of its diversity drive. Continue reading at The Bookseller

[ The Bookseller | 2018-06-09 00:00:00 UTC ]
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NYRF 2018: Money, Status Will Drive More Diversity

There is an eager audience of consumers for diverse books and films that is being neglected by gatekeepers, a panel of experts at the New York Rights Fair said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year

Once more, downloaded audiobooks are the format leader, up 32.1 percent in the first quarter of 2018, according to the Association of American Publishers' StatShot report. The post As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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Harry Potter and Tom Kerridge fuel Bloomsbury's record revenue

Publisher hits £161.5m takings, driven by Potter sales and Lose Weight for GoodThe evergreen Harry Potter franchise and the popularity of TV chef Tom Kerridge’s Lose Weight for Good has driven book publisher Bloomsbury’s revenue to the highest level in its 32-year history.Bloomsbury Publishing... Continue reading at The Guardian

[ The Guardian | 2018-05-22 00:00:00 UTC ]
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Bertelsmann reports highest first quarter revenues in 10 years

Bertelsmann has achieved its highest first-quarter revenues in 10 years and said it is on track to achieve net profit in excess of one billion euros for the year. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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The Business Journals is launching services to diversify its revenue

Starting with SelecTalent, the business news publisher will begin rolling out digital services for small businesses. The post The Business Journals is launching services to diversify its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-16 00:00:00 UTC ]
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Slowdown in Self-Publishing Drops Publishing Revenue at Salem

First quarter revenue fell 7.6% in Salem Media Group's publishing division which it attributed to a slowdown in author acquisitions in its self-publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
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Thanks to Downloadable Audio, Publishers See Small Revenue Gain in 2017

Revenue from the more than 1,200 publishers who report sales to the AAP increased 0.4% in 2017 over 2016, rising from $14.65 billion in 2016 to $14.70 billion last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-09 00:00:00 UTC ]
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