B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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At Frankfurt's The Markets conference, publishing experts spoke about revenue models in the book business and the need to better understand consumers. The post The Markets Conference 2018: Revenue and Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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Association magazines are a common benefit to members and have developed a longstanding, healthy area for publishing. But like much of the print publishing industry, such magazines are beginning to diversify the means for generating revenue. “I think where associations have a struggle is with... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Unit sales of print books rose 5% in the week ended Sept. 9, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Edinburgh University Press saw a further year of rising sales for the 12 months to end July 2018, with total revenues of £3.43m, 6% up on the previous year. Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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Unit sales of print books in the week ended Sept. 2, 2018, rose 6% over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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While the Children's market as a whole has plateaued in value since leaping 7% in 2016, with the full-year for 2017 posting a razor-thin 0.07% in growth, the Children's Non-Fiction category is booming in 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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While audiobook sales grow, the AAP's new report show children's book sales struggling and declines in education and scholarly revenues. The post American Publishers Cite 3.6-Percent Rise in Trade Revenue, First Half of 2018 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-07 00:00:00 UTC ]
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With all four categories posting modest increases, unit sales of print books rose 3% in the week ended Aug. 26, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
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‘The share of income from rights has steadily increased from 72 percent in 2013 to 80 percent in 2016,’ says the UK’s Publishers Association, in a report released this summer. By Porter Anderson, Editor-in-Chief | @Porter_Anderson In Five Years: A 90 Percent Rise in Rights Income hen Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-14 00:00:00 UTC ]
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Simon & Schuster's revenue and operating income rose in the second quarter, helped by lower production costs. Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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Strong sales in the adult nonfiction category led to a 2% increase in overall print unit sales in the week ended July 29, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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In 2017, the US book publishing industry reported revenues of $26.2 billion, according to the Association of American Publishers report, StatShot The post StatShot Annual Publisher Survey Puts 2017 Estimated US Revenue at $26.2 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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British publishing houses broke all previous revenue records in 2017 to see their collective incomes rise 5% to £5.7bn, driven by a growth in export sales which now account for 60% of publishers’ revenues. Continue reading at The Bookseller
[ The Bookseller | 2018-07-19 00:00:00 UTC ]
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Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-05 00:00:00 UTC ]
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A six-year trend of double-digit growth year-over-year continues, according to the new report for 2017 from the US Audio Publishers Association. Audiobook sales last year totaled more than $2.5 billion. The post Audio Publishers Association Reports a 22.7-Percent Jump in 2017 Revenue appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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Total audiobook sales rose 22.7% in 2017, to an estimated $2.5 billion, according to a report from the Audio Publishers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-21 00:00:00 UTC ]
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