B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian
[ The Guardian | 2017-12-12 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
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European publishers are less likely than U.S. publishers to make most of their digital video revenues from their owned and operated sites. The post Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-13 00:00:00 UTC ]
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Worldwide revenues at HarperCollins have grown by $12m (£9.13m) to $401m (£305.24m) for the first quarter of 2017, with digital sales increasing 6% due to growth in audiobook sales. Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-10 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 3% higher in the week ended Oct. 29, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Simon & Schuster saw sales of print books post gains while sales of downloadable audio rose about 25% in the third quarter ended September 30, 2017. E-book sales fell again. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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The string of weekly sales gains this fall continued in the week ended Oct. 22, 2017. At outlets that report to NPD BookScan, unit sales of print books were 4% higher than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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Putting customer needs at the heart of your thinking, and letting that drive the change, and pace of change, in your business is the number one lesson for an academic publisher as it navigates the digital transition, according to Brian A Napack, the newly appointed president and c.e.o. of John... Continue reading at The Bookseller
[ The Bookseller | 2017-10-26 00:00:00 UTC ]
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Children's authors played a pivotal role at the Northern California Independent Booksellers Association's Fall Discovery Show in San Francisco, sparking discussions on current events and diverse representation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-26 00:00:00 UTC ]
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The Bloomsbury Group’s revenues soared by 15% to £72.1m for the first six months of its financial year, helped by J K Rowling’s Harry Potter books which boosted sales in the publisher’s children’s division by 33%. Continue reading at The Bookseller
[ The Bookseller | 2017-10-25 00:00:00 UTC ]
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Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget
[ Engadget | 2017-10-23 00:00:00 UTC ]
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W H Smith has reported a 2% rise in revenue and a 7% rise in pre-tax profits for the year to end August 2017. However its book business saw a like-for-like revenue drop of 4% on the previous year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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New books from Dan Brown and Rupi Kaur and a new edition of a Harry Potter title all contributed to print-unit sales that were 5% higher in the week ended Oct. 8, 2017, than in the comparable week in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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Penguin Random House’s revenues in the first half of 2017 have remained stable at €1.5bn (£1.38bn), building marginally on 2016's first-half revenue by 1.1% year-on-year, its parent Bertelsmann has reported. Continue reading at The Bookseller
[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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Song of the summer and TV shows American Gods and 13 Reasons Why boost German media groupThe global success of 2017’s song of the summer, Despacito, together with sales of the TV series American Gods and the popularity of controversial book-turned-Netflix series 13 Reasons Why has helped drive... Continue reading at The Guardian
[ The Guardian | 2017-08-31 00:00:00 UTC ]
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London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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