B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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Vintage is organising a fundraising walk to commemorate the 70th anniversary of the NHS and to celebrate the important contribution made by nurses. Continue reading at The Bookseller
[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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#70th anniversary
Academic publisher John Wiley has reported an increase in revenue in both its fourth quarter 2018 and whole fiscal year reports, driven by strong operational performance and favourable impacts from foreign currency. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
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Penguin Random House has responded to the novelist’s criticisms, saying it aims to ‘reflect the society in which we live’Lionel Shriver’s blistering assertion that, “drunk on virtue”, Penguin Random House is putting diversity ahead of literary excellence has been dismissed by the publisher,... Continue reading at The Guardian
[ The Guardian | 2018-06-11 00:00:00 UTC ]
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Lionel Shriver has branded Penguin Random House (PRH) "drunk on virtue" after seeing a "by turns fascinating, comical and depressing" questionnaire for authors to complete as part of its diversity drive. Continue reading at The Bookseller
[ The Bookseller | 2018-06-09 00:00:00 UTC ]
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There is an eager audience of consumers for diverse books and films that is being neglected by gatekeepers, a panel of experts at the New York Rights Fair said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Once more, downloaded audiobooks are the format leader, up 32.1 percent in the first quarter of 2018, according to the Association of American Publishers' StatShot report. The post As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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Publisher hits £161.5m takings, driven by Potter sales and Lose Weight for GoodThe evergreen Harry Potter franchise and the popularity of TV chef Tom Kerridge’s Lose Weight for Good has driven book publisher Bloomsbury’s revenue to the highest level in its 32-year history.Bloomsbury Publishing... Continue reading at The Guardian
[ The Guardian | 2018-05-22 00:00:00 UTC ]
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Bertelsmann has achieved its highest first-quarter revenues in 10 years and said it is on track to achieve net profit in excess of one billion euros for the year. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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Starting with SelecTalent, the business news publisher will begin rolling out digital services for small businesses. The post The Business Journals is launching services to diversify its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-16 00:00:00 UTC ]
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First quarter revenue fell 7.6% in Salem Media Group's publishing division which it attributed to a slowdown in author acquisitions in its self-publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
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Revenue from the more than 1,200 publishers who report sales to the AAP increased 0.4% in 2017 over 2016, rising from $14.65 billion in 2016 to $14.70 billion last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-09 00:00:00 UTC ]
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Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo. The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-20 00:00:00 UTC ]
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Fierce bidding wars between publishers saw several big deals happen for politically charged novels at this year’s fair, as new books from Jeanette Winterson and Caitlin Moran were also revealed• What will you be reading next year? A roundup of London book fairFrom a distance, the only thing that... Continue reading at The Guardian
[ The Guardian | 2018-04-13 00:00:00 UTC ]
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#big debut
##metoo
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The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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#revenue model
Publishers are eyeing everything from sponsored and custom video series to licensing and even merchandising for their (self-funded) Facebook Watch shows. The post Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-05 00:00:00 UTC ]
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Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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#york magazine
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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