The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-05-12 04:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, ended recent speculation Wednesday when it named former Fairchild Fashion Media President and CEO Gina Sanders to the newly created position of president of global development at Conde Nast.Two weeks ago, Conde Nast sold Fairchild, publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Penguin Random House worldwide generated revenues of €1.5bn (£1.2bn) in the six months... Continue reading at The Bookseller
[ The Bookseller | 2014-08-29 00:00:00 UTC ]
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Nina Paavolainen, CEO of Teos Publishing in Finland, highlights some of the company's up-and-coming authors, new titles and Finnish publishing trends ahead of the Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-28 00:00:00 UTC ]
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Ellora’s Cave CEO Patty Marks confirmed the house is downsizing in the wake of what she described as "drastic" and unexplained declines in its ebook sales via Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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Illustrated book publisher Quarto has seen a fall in revenue and profits after what it described... Continue reading at The Bookseller
[ The Bookseller | 2014-08-12 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Scholastic is the latest publisher to phase out downloading, meaning ebooks already purchased might become unreadableScholastic, the publisher of such children's book juggernauts as The Hunger Games and the Harry Potter series, announced recently that its Storia ebook shop would shortly be... Continue reading at The Guardian
[ The Guardian | 2014-08-10 00:00:00 UTC ]
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Amazon's fight with Hachette over ebook pricing just got extra-personal. Hot on the heels of writers attacking Jeff Bezos' "retaliation," the Amazon Books Team has posted a Readers United site that calls on you to email Hachette CEO Michael Pietsch... Continue reading at Engadget
[ Engadget | 2014-08-09 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Publishing Technology’s profit and revenue have been significantly hit in the second... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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On the Kindle forum, Amazon said it wants to price most eBooks at $9.99, claiming lower prices will sell more books and return more money to authors. Many disagree. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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Amazon recently extended a public challenge to Hachette, saying that if the publisher will lower ebook prices to $9.99, the company won't ask for a larger share of the revenues. This is the first time Amazon has publicly shared details of the dispute between the two companies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-31 00:00:00 UTC ]
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Amazon.com believes that pricing ebooks at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.If customers would buy 100,000 copies of a particular ebook at $14.99, then they would buy 174,000 copies of the same ebook at $9.99, boosting total revenue to $1.7... Continue reading at PC World
[ PC World | 2014-07-30 00:00:00 UTC ]
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Brian Murray, president and CEO of HarperCollins Publishers, will be the sole speaker at the Frankfurt Book Fair’s annual CEO discussion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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With the September release of Storia School Edition, Scholastic will move its digital reading platform to a streaming service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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Dan Reynolds, CEO and president of Workman imprints Storey and Timber, has been named CEO of Workman Publishing Company, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Specs Who Chris Colfer Age 24 Accomplishments Star of Fox’s Glee; screenwriter; author of The Land of Stories book series (his latest, A Grimm Warning, was just released) Base Los Angeles What’s the first information you consume in the morning? I immediately turn to my cellphone and look to... Continue reading at AdWeek
[ AdWeek | 2014-07-17 00:00:00 UTC ]
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