‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-05-12 04:00:00 UTC ]
News tagged with: #digiday podcast #revenue streams #news publishing

Other Publishing stories related to: '‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’'


News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #rupert murdoch #newspaper business #final quarter #media tycoon


PRH UK to be sole Faber distributor

Penguin Random House UK is to become the sole distributor for Faber & Faber, after signing a deal to provide distribution services for Faber Factory Plus. PRH UK’s Grantham Book Services (GBS) will serve all the publishers that are part of Faber Factory Plus, Faber & Faber’s sales... Continue reading at The Bookseller

[ The Bookseller | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh uk #faber faber #faber factory #pushkin press


Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money


VIDEO: 'I didn't think anyone would read it'

Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News

[ BBC News | 2015-01-28 00:00:00 UTC ]
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Harper CEO Not Testifying in Latest E-book Price-Fixing Case

In a brief brief order this week, Judge Denise Cote ruled that plaintiffs in a second ebook price-fixing case cannot depose HarperCollins CEO Brian Murray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sea change #advertising content #tom wallace #editor called #magna carta #native ads


Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek

[ AdWeek | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special events #24-hour period


‘Print Still 90pc of Revenue’ Says Daily News Chief

A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print.    Tom Thomson, managing editor of the Herald & Times group, made the claim about Glasgow daily The Herald while speaki ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue made #managing editor #flagship title


Marunas Named Publisher at Quercus U.S.; Shelley to CEO at Little, Brown U.K.

Nathaniel Marunas has been named publisher of the U.S. division of British publisher Quercus, and David Shelley has been named as the successor to Ursula Mackenzie at Little, Brown U.K., with MacKenzie set to retire. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named publisher #david shelley #ursula mackenzie


Randall-Reilly Scales Back Two Magazines

In a cost-cutting move, Randall-Reilly, a B2B publisher with footholds in several markets, is merging two of its brands and going digital-only with another. Road building magazine, Better Roads, will fold as a standalone title and become part of Equip Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cost-cutting move #b2b publisher #standalone title


Former Microsoft CEO Steve Ballmer rides his replacement's success to $3 billion windfall

Microsoft's history books will undoubtedly remember 2014 as the year of Satya Nadella. But Steve Ballmer, his predecessor, is the one reaping the majority of the benefits of the new CEO's popularity. Sure, Nadella hit a $90 million jackpot when we took the top job at the world's second most... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history books #satya nadella #top job


Bustle CEO: Depending on Facebook is a mistake

Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mistake appeared #venture capital


Scholastic second quarter revenues up 7%

Scholastic Corporation said it increased revenues 7% to $665.6m (£426m) during the fiscal 2015 second quarter, which ended on the 30th November. The increase was largely down to strong sales in children’s books but there were gains in most divisions, including trade, clubs, fairs and classroom... Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter revenues #scholastic corporation #30th november #strong sales #international sales


5% uplift for US publisher revenues

US publishers have reported a sales revenues rise of nearly 5% across 2014, mainly fuelled by the success of children's and young adult. Figures released by the Association of American Publishers (AAP), covering the first nine months of the year, show that across publishing as a whole,... Continue reading at The Bookseller

[ The Bookseller | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher revenues #young adult #figures released #4% increase


Wiley half-year revenue up 5%

John Wiley & Sons has reported a 6% rise year-on-year in second quarter revenue to $477m, due to growth in its Research and Education divisions, up 5% and 3% respectively, as well as to contributions from its recent acquisitions CrossKnowledge and Profiles International. Continue reading at The Bookseller

[ The Bookseller | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter revenue


Guardian CEO: 'The Idea We Will Survive By Becoming a Technology Company is Garbage'

The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #digital publishers #media company #tech company #pierre omidyar


Big Idea: Publishing Must Continue To Diversify

By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #big idea #business models #product offerings #provide publishers


Will Rebekah Brooks really replace Robert Thomson as News Corp's CEO?

Website speculates on changes at Rupert Murdoch’s publishing company Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebekah brooks #rupert murdoch


What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal mohan


Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carla buzasi #founding editor #huffington post #significant shift