The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-05-12 04:00:00 UTC ]
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SurveyMonkey CEO David Goldberg, who grew the company to a $2 billion valuation, died suddenly on Friday night. He is survived by wife Sheryl Sandberg, the COO at Facebook Inc., and two children. Sandberg married Goldberg in 2004 and credited him in her book "Lean In" for his role in creating a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-05-03 00:00:00 UTC ]
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The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian
[ The Guardian | 2015-05-02 00:00:00 UTC ]
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Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight. The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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Playster, a digital multimedia streaming platform, will now sell ebooks from Simon & Schuster on a subscription basis. The post Playster Streaming Service to Offer Simon & Schuster Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-17 00:00:00 UTC ]
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Steve Smith will be retiring, due to medical reasons, as of June 1. The company's board has elected current executive v-p and COO Mark Allin as his successor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Zynga founder Mark Pincus is rejoining the gaming company as CEO effective immediately, replacing Don Mattrick, who led Zynga for less than two years.The executive shuffle comes after the company struggled in recent years to maintain its early growth rate. It hired Mattrick in 2013 to help... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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Revenues at WH Smith Ireland jumped 66% to €19.29m (£14.1m) in the year ending 31st August 2014 from €11.6m (£8.47m) for the same period the year before. The Irish Independent has seen accounts filed with the Companies Registration Office in Ireland, which shows that despite the revenue rise,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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The danger of a herd mentality in tech hack circles is real, including missing out on mainstream products, but a nose for interesting news goes beyond analyticsTechnology journalism – and US technology journalism in particular – is getting a roasting every bit as stinging as Justin Bieber’s... Continue reading at The Guardian
[ The Guardian | 2015-03-31 00:00:00 UTC ]
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[Sponsored Content] Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. The post Overcoming... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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In the forthcoming book Becoming Steve Jobs, we learn just how close Tim Cook and Steve Jobs really were. Here, an exclusive excerpt: Fast Company executive editor Rick Tetzeli and co-author Brent Schlender's new book, Becoming Steve Jobs: The Evolution Of a Reckless Upstart into a Visionary... Continue reading at Fast Company
[ Fast Company | 2015-03-13 00:00:00 UTC ]
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Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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2014 acquisitions Profiles International and Crossknowledge helped John Wiley & Sons to a third quarter revenue rise of 5% on a constant currency basis (2% including the impact of foreign exchange), at $465m. However, the company said organic revenue – excluding the impact of the buys - was... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age
[ Advertising Age | 2015-03-02 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Late last week, the United States Copyright Office released a report recommending sweeping reforms to the existing music licensing system, which is a labyrinthine mess of outdated regulations (because most of them were established before the Internet age).Titled “Copyright and the Music... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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