The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-05-12 04:00:00 UTC ]
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Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday
[ Digiday | 2015-06-10 00:00:00 UTC ]
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I spent this past weekend in Philadelphia at the Local Independent Online News Publishers conference with local journalists and publishers from around the United States. Speakers discussed everything from online audience trends, revenue generation id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Kitty Empire talks to Stephen Witt about his eagerly awaited book charting the rise of the MP3 file, the online pirates who exploited it and the record industry that ignored its cultural impact until it was far too lateExtract: Going for a song: the hidden history of music piracy How Music Got... Continue reading at The Guardian
[ The Guardian | 2015-06-07 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to the annual World Press Trends survey released Monday by the World Association of Newspapers and News Publishers (WAN-IF ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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Richard Mollet, CEO of the Publishers Association, reports that 2014 UK publishing revenues were £4.3 billion, with 44% coming from export markets. The post UK Publishing is “In A Good Place,” says PA CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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'Explainer,' the upcoming book by 'What If?' writer Munroe, is already near the top of bestseller lists despite not being published until November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-15 00:00:00 UTC ]
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John Murray is to publish Thing Explainer, the follow-up to Randall Munroe’s What If? In Thing Explainer: Complicated Stuff in Simple Words, Munroe uses a series of diagrams to show how a variety of things, from a nuclear bomb to a biro, work. He will use just the drawings and a vocabulary of... Continue reading at The Bookseller
[ The Bookseller | 2015-05-15 00:00:00 UTC ]
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The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age
[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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Tom Chalmers of IPR License notes activity at the recent London Book Fair proved the literary translation market is diversifying into smaller languages. The post LBF Proves Literary Translation Market is Diversifying appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
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The invoiced value of UK publishers’ annual sales remained absolutely flat year on year in 2014, with a top-line total of £4.3bn, precisely the same as 2013. The figure combines publishers’ revenues from both physical and digital editions and from journals’ income, and is revealed in the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-08 00:00:00 UTC ]
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Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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It’s bitchy, fun and avoids the worst of the publishing industry’s most recent clichesWe are at what seems like a low point in the history of book titles. Good titles are hard to find, but they make all the difference. Take Timothy Caulfield’s new book Is Gwyneth Paltrow Wrong About Everything?... Continue reading at The Guardian
[ The Guardian | 2015-05-07 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age
[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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The inclusion of Harlequin and strong sales of Chris Kyle’s memoir American Sniper (William Morrow) helped HarperCollins to a 14% increase in revenues in the three months to 31st March, compared to the year before. But ebook revenues declined 3% year-on-year, HarperCollins’ parent company News... Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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The first president and CEO of Follett Corporation from outside the Follett family in its more than 140-year history is leaving and being replaced by board member Ray Griffith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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