‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-05-12 04:00:00 UTC ]
News tagged with: #digiday podcast #revenue streams #news publishing

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Trends Media’s Liu Jiang: Diversifying Beyond the ‘Print Mindset’

Trends Media Group is China’s leading fashion publishing house. Chairman Liu Jiang discusses his diversification plans to secure its future. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
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TV Guide Magazine Gets a New CEO

David Fishman is taking over as CEO of TV Guide Magazine after current chief exec Jack Kliger resigned Wednesday. The "planned transition" comes just six months after Fishman and Kliger were named COO and CEO, respectively, by the magazine's ownership group, OpenGate Capital. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named coo #ownership group #opengate capital


Harlequin posts drop in Q1 revenues

Harlequin has posted a drop in revenues and earnings in the first quarter of 2014. Parent... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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The 2014 B-to-B CEO Survey

Despite the best guesses of b-to-b publishing CEOs, print revenue isn't going away and digital dollars aren't stacking up as fast as they thought (or, maybe, hoped) they would. Print advertising still accounted for more than half (52.5 percent) of total revenue last year for
the 100-plus... Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo survey #publishing ceos #print advertising #total revenue


Hearst Magazines UK Names Anna Jones CEO

Hearst Magazines UK, the principal business for Hearst in the United Kingdom, has named Anna Jones its new chief executive officer per a joint announcement Monday by Hearst Magazines president David Carey and Duncan Edwards, president and CEO of Hearst Magazines International, to whom Jones will... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united kingdom #duncan edwards


Third quarter revenue drop for Haynes

A small frontlist and weak sales for its automotive manuals led to a revenue shortfall of 27% for... Continue reading at The Bookseller

[ The Bookseller | 2014-04-17 00:00:00 UTC ]
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London Book Fair 2014: Fast-Flowing Streams

Everyone knows that publishing is changing more than at any time since Gutenberg. But is it? I’ve always believed ebooks are much less of a disruption than was supposed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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DC Periodical Comics Now for Sale on Google Play

DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc entertainment #google play #digital editions


Bologna 2014: E-Publishing and 'Nimble Thinking'

TOC Bologna may be no more, but book fair attendees had a chance to get several perspectives on the ongoing impact of changing technologies on children’s publishing at the fair's first Digital Rights Workshop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toc bologna


Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies


5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #leading provider


Video Advertising Goes Global With French Power Merger

Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #major players #online publishers #social feeds


For Star Tribune, Diverse Revenue a Mantra

It’s nice to see newspaper publishers working their way out of the existential doldrums. If there was one overall takeaway from last week’s mediaXchange, the Newspaper Association of America’s confab in Denver, it wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star tribune #newspaper association


Fox Named Phaidon Press CEO

McGraw Hill Professional's Keith Fox will be joining Phaidon Press as chief executive officer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jay lauf


BAM 2013 Revenue Drops 5.5% to $470M

Despite improved performance in the fourth quarter, bookselling chain Books-A-Million reported a 5.5% decline in revenue to $470.2 million for the 52-week period ended February 1, 2014, down from the $498.4 million reported for the previous fiscal year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth quarter #5% decline


Scholastic revenues fall in third quarter

Scholastic's revenues fell 1.3% in the third quarter for fiscal year 2014 to $373.5m but... Continue reading at The Bookseller

[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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Cairns Promoted to CEO of Publishing Technology

Two weeks after George Lossius stepped down as CEO of Publishing Technology, plc, the U.K. company, which has offices in North America, has named digital publishing veteran Michael Cairns as CEO. Cairns, the company's online division chief operating officer, will assume his new responsibilities... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing technology


Why Book Publishers Need to Think Like Amazon

Two branding experts argue that the future for publishers lies in going direct to consumer, offering examples of companies that have succeeded. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers


Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012.     ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #digital publishing