‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to late 19th century, that marketplace was so big, so vast and laden with opportunity that it just made much more economic sense to premise your revenues and growth as a publisher on advertising," Rothenberg said on the Digiday Podcast. The post ‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-05-12 04:00:00 UTC ]
News tagged with: #digiday podcast #revenue streams #news publishing

Other Publishing stories related to: '‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’'


Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012.     ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #digital publishing


Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study conducted


Netflix and Spotify help drive UK home entertainment revenues to £5.3bn

New figures show that three-fifths of Britain's video, video games and music sales are now derived from the internetGrowing demand for streaming services such as Netflix and Spotify helped the UK home entertainment sector increase its revenues in 2013 for the first time in five years to £5.3bn,... Continue reading at The Guardian

[ The Guardian | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical formats


Is it wrong to axe BBC3?

BBC3 is to become online-only to save money. Is this unfair to young viewers and programme-makers?Boyd Hilton, TV and reviews editor of Heat magazineSo the BBC is getting rid of its one channel aimed at young people, its one channel that has continually fostered new comedy talent, the channel... Continue reading at The Guardian

[ The Guardian | 2014-03-09 00:00:00 UTC ]
More news stories like this |


Digital media a priority for Tribune Publishing CEO Jack Griffin

Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #chicago tribune #non-executive role #newspapers including


New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #marketing arm #newspapers including


Rebelmouse Hires Michael Hess as First Chief Revenue Officer

Rebelmouse has tapped Michael Hess as its first chief revenue officer, the latest step in the company's effort to broaden its pitch to marketers.Mr. Hess comes to Rebelmouse after less than a year at Greek mobile marketing firm Velti, which had sought to build a mobile ad network. Prior to... Continue reading at Advertising Age

[ Advertising Age | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand marketers #latest step #sales team


Guardian digital revenues hit £70m

Publisher of the Guardian and Observer to announce 25% rise in revenues in year to end of March 2014The Guardian is expected to report an increase in digital revenues of more than a quarter to almost £70m in the last year, as the future of its national newspaper titles is secured for the... Continue reading at The Guardian

[ The Guardian | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online apps #continuing popularity #majority stake #significant investment


Bibliomotion Partners with Think Tank

The Boston-based startup announced a partnership with charitable think tank, Insight Labs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this |


States’ Wrongs

Over the past year, an increasingly central plank of conservative and Tea Party rhetoric is that constitutional change is needed and that the 17th Amendment in particular, which gives state residents the power to elect senators directly, should be repealed. (Previously, senators were selected by... Continue reading at Slate

[ Slate | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling book #state officials


Barnes & Noble Q3 Revenues Decline 10.3%

Barnes & Noble reports that consolidated revenue for the third quarter of fiscal 2014 decreased 10.3% to $2 billion from the same period in the previous fiscal year. Third quarter EBITDA increased from $59 million a year ago to $173 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$2 billion


Quarto Reports $176M in 2013 Revenues

U.K. illustrated book publisher the Quarto Group reported revenue of $176.3 million for 2013, a slight decline from the $180.9 million reported in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slight decline


HPS Revenues Up 50% for 2013

Hanover Publisher Services, a small press distribution unit operated by Steerforth Press, had a big year in 2013 reporting revenue rising 50%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steerforth press #big year


News UK advertises for 'privacy adviser'

Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major review #phone-hacking scandal #privacy laws


Bloomberg Media CEO Justin Smith: Expect Splashier Storytelling on Bloomberg TV

Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age

[ Advertising Age | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming weeks #offer recommendations #tv division #print operations #$30 million #fortune magazine #atlantic media


Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #key component


New IAB Chairman Takes Industry to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking


New IAB Chairman Takes Agencies to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek

[ AdWeek | 2014-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking


News Corp reports 4% revenue drop

Rupert Murdoch’s publishing arm, which owns Wall Street Journal and the Times, blames ‘challenging advertising market’Dominic Rushe Continue reading at The Guardian

[ The Guardian | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #publishing arm


Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital publishers #trusted brands