A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
News tagged with:
#direct sales
#key strategy
#increased sales
The Fundación El Libro and Buenos Aires Book Fair have added another 20 new names to the original 50 on their list of the most inspiring people in the Spanish-language book trade. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inspiring people
Ebooks accounted for 22.55 percent, or nearly a quarter, of U.S. book publishers’ sales in 2012, according to a full-year report released by the Association of American Publishers Thursday. That’s up from 17 percent of sales in 20 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
More news stories like this |
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#beautiful thing
Yardley-based newspaper publisher Journal Register Co. Thursday won court approval to sell its assets to an affiliate of its current owner in exchange for $114 million in secured debt and about $6 million in cash, Bloomberg reported. A New York-bas ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$114 million
#current owner
#bloomberg reported
Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week
[ Media Week | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#tv industry
#vibrant media
Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet, was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mimi spencer
#michael mosley
#fast diet
Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this |
Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#western publishers
#coming years
Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
More news stories like this |
This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published books
#starred reviews
#people live
In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek
[ AdWeek | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#larger scale
#programmatic buying
#programmatic platform
At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weekly sales
Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#web sites
#local library
A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#parragon publishing
#late 1980s
#supermarket chains
#fell swoop
Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year --
#ebook sales
#professional titles
#changing preferences
#total sales
Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#double-digit drops
This year’s crop of eight £1 World Book Day titles were once again the bestselling... Continue reading at The Bookseller
[ The Bookseller | 2012-03-14 00:00:00 UTC ]
More news stories like this |