Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content to portable devices is the latest opportunity—or threat, depending on who’s talking. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
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Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek
[ AdWeek | 2020-12-17 15:30:20 UTC ]
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At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-06 05:01:12 UTC ]
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The British Council is seeking proposals from researchers to conduct research into India’s trade publishing and literature sectors, identifying opportunities for internationalisation and identifying challenges and issues faced by publishers and other literature organisations from working and... Continue reading at British Council global
[ British Council global | 2020-10-26 15:43:22 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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The Women's Prize has issued a statement saying that eligibility for the prize extends to "all women" where a woman is defined as "a cis woman, a transgender woman or anyone who is legally defined as a woman or of the female sex". Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 04:11:34 UTC ]
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Barnes & Noble chief executive and Waterstones m.d. James Daunt has said the two-and-a-half month lockdown in the US was "hugely traumatic" and a "body blow" to employees, but that B&N had used the period to bring much needed changes the US chain's estate. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 18:36:08 UTC ]
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The man briefly in contention to become the nation’s first first gentleman continues his role as Mayor Pete’s “public-relations weapon.” Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 16:39:52 UTC ]
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With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
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The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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After more than 30 years, the publishers of 'Just Us Books' continue to innovate and inspire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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For more than half a century, Sam Adams’ eclectic output has made him a stalwart of Wales’ literary scene. He discusses his latest novel Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 01:59:07 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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William Collins has scooped an “era defining” history of contemporary Britain from broadcaster and author Andrew Marr. Continue reading at The Bookseller
[ The Bookseller | 2020-05-31 22:20:47 UTC ]
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Ebury is launching a new environmental imprint with a “legacy-defining” book by David Attenborough, A Life On Our Planet. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 10:16:04 UTC ]
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Sunny Singh, the co-founder of the Jhalak Prize, has said lockdown caused by the pandemic is an opportunity to reassess equality in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 11:18:23 UTC ]
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The Covid-19 pandemic has brought huge swaths of the publishing industry to a halt, but one channel remains open and thriving: mobile webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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As stores slowly reopen, commisson reps see a host of issues they will need to navigate to have a successful second half of 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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