Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content to portable devices is the latest opportunity—or threat, depending on who’s talking. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
News tagged with: #viable strategy

Other Publishing stories related to: 'Defining Mobile Opportunities and Strategies'


The Cold War roots of Putin’s digital-age intelligence strategy

The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post

[ The Washington Post | 2020-04-10 12:00:00 UTC ]
More news stories like this | News stories tagged with: #soviet union #russian leader


Digital Edition Providers See Opportunity in Print Disruption Amid Covid-19

With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
More news stories like this | News stories tagged with: #online survey #print remains #long term #consume content #worth noting #digital content #digital publishing


Online Opportunities

How can technological solutions adopted during the coronavirus outbreak foster a greater sense of connectivity in the literary world post-pandemic? Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 05:03:51 UTC ]
More news stories like this | News stories tagged with: #literary world


A New Strategy for Digital ARCs? (shelftalker)

Why it might be smart to extend e-ARC downloading rights to booksellers a few weeks past pub date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 12:00:00 UTC ]
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Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
More news stories like this | News stories tagged with: #news publisher


Opportunity: Grants for creative projects with the United Arab Emirates

BackgroundIn conjunction with the Sharjah Market Focus at The London Book Fair in March 2020, the British Council will be offering two small grants of £3000 each to UK or UAE based organisations for activity taking place between 16 March and 31 October 2020. Together, the British Council will... Continue reading at British Council global

[ British Council global | 2020-02-21 12:31:03 UTC ]
More news stories like this | News stories tagged with: #make recommendations #london book fair


With a New Mission and Strategy, SourceMedia Relaunches as Arizent

SourceMedia is now officially known as Arizent, the publisher of American Banker, Financial Planning and The Bond Buyer, among others, revealed Thursday. More than simply a corporate rebranding, the B2B media and events firm says the change represents a new mission-driven direction and business... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 19:21:28 UTC ]
More news stories like this | News stories tagged with: #annual summit #incredibly important #color scheme #publishing news


Trump’s legal strategy: If you can’t beat the case, beat the system

James D. Zirin explains how Trump, throughout his life, has either ignored the law or used it as a weapon. Continue reading at The Washington Post

[ The Washington Post | 2019-11-22 13:00:00 UTC ]
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Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively?  Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
More news stories like this | News stories tagged with: #massive scale #nielsen


Is TikTok an Opportunity for Publishers?

If you’re over 35, spend and hour or two on the social media sensation TikTok, and leave feeling befuddled, don’t worry. I think that is part of the point. In fact, clueless oldsters have become a sub-genre within this short-form, looped video social network. There are clips of teens (the core... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 14:28:01 UTC ]
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FutureBook Live to explore the future of textbooks, OA strategies, and learning

Pearson’s chief strategy officer Jonathan Chocqueel-Mangan will give insights into the publisher’s new digital-first textbook policy at FutureBook Live 2019, The Bookseller’s publishing conference. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 10:26:44 UTC ]
More news stories like this | News stories tagged with: #futurebook live #publishing conference


HarperCollins joins PRH in 2019's Social Mobility Employer Index

HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:59:21 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #ongoing support #social mobility #penguin random house #harpercollins


ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #christian fiction


Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


Bonnier triumphs in nine-way auction for 'defining' book on climate crisis

Bonnier Books UK has triumphed in a nine-way auction for Christiana Figueres and Tom Rivett-Carnac’s "defining" book on the climate crisis. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 13:51:14 UTC ]
More news stories like this | News stories tagged with: #bonnier triumphs #climate crisis #bonnier


Beijing International Book Fair: Phoenix Publishing’s Global Strategy

Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
More news stories like this | News stories tagged with: #phoenix publishing #global strategy


The Terror: Infamy Is Both a Lost Opportunity and an Urgent Artistic Leap

The new season of AMC’s anthology series uses Japanese internment as a backdrop for a more supernatural horror. Continue reading at Slate

[ Slate | 2019-08-12 23:35:23 UTC ]
More news stories like this | News stories tagged with: #anthology series #anthology


Is this all-ages coloring book the thing that will finally mobilize society in the climate crisis?

Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
More news stories like this | News stories tagged with: #climate crisis #climate change #coloring book