Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content to portable devices is the latest opportunity—or threat, depending on who’s talking. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
News tagged with: #viable strategy

Other Publishing stories related to: 'Defining Mobile Opportunities and Strategies'

Is this all-ages coloring book the thing that will finally mobilize society in the climate crisis?

Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
More news stories like this | News stories tagged with: #climate crisis #climate change #coloring book

HuffPost UK falls in line with 'premium' Verizon Media strategy after axing blogs

News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington. Continue reading at Media Week

[ Media Week | 2019-07-17 08:32:08 UTC ]
More news stories like this | News stories tagged with: #arianna huffington #news publisher

Opportunity: International Publishing Fellowship

About the opportunitySix publishing professionals from the UK will be paired with counterparts in Georgia, Turkey or Ukraine. They will have the opportunity to visit their opposite number on a curated study visit, to gain sector insight and forge professional connections from September 2019 –... Continue reading at British Council global

[ British Council global | 2019-07-04 11:31:03 UTC ]
More news stories like this | News stories tagged with: #development fund #trade fiction #personal capacity #international publishing

Amazon Prime opportunity for Kindle Storyteller Award finalists

Finalists from the Kindle Storyteller Awards will have the chance to see their work made into a production with Amazon Studios for Prime Video, Amazon has revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-07-02 06:13:31 UTC ]
More news stories like this | News stories tagged with: #amazon studios #prime video #kindle

Quartz Is Shutting Down its Quartz Brief Mobile App July 1

Quartz Brief, the award-winning news mobile app, is being put out to pasture so the digital news publisher can focus Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-24 17:45:29 UTC ]
More news stories like this | News stories tagged with: #news publisher

Mobile Matters—and Publishers Must Remember That, Even When Resources Are Limited

A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
More news stories like this | News stories tagged with: #revenue streams #news publisher

Pokemon Go creators release Harry Potter mobile game Wizards Unite

The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC

[ CBC | 2019-06-21 12:31:30 UTC ]
More news stories like this | News stories tagged with: #best-selling books #blockbuster movies #best-selling book #harry potter

How DTC brands plot their PR strategies

While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday

[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | News stories tagged with: #marketing strategies #direct-to-consumer brands #time spent

Amazon reportedly mulls buying Boost from T-Mobile, Sprint

Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 17:33:29 UTC ]
More news stories like this | News stories tagged with: #kindle e-readers #download books #pilot program #online orders #york state #—bloomberg news

Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date,... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
More news stories like this | News stories tagged with: #meredith corporation #media company

Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue

Interview: Amanda Ridout on Her Boldwood Books’ Rights Strategy

Launched earlier this year and looking for commercial fiction, Boldwood Books promises to publish its new titles in ebook, audio, and print-on-demand on the same day internationally. The post Interview: Amanda Ridout on Her Boldwood Books’ Rights Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview #amanda ridout #boldwood books #launched earlier #commercial fiction

Manchester conference opens up opportunity for aspiring publishers

A conference aimed at “demystifying” publishing saw figures from the London trade travel to Manchester in a bid to increase the diversity of people entering the trade. Continue reading at The Bookseller

[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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Dame Helena Morrissey challenges PA over diversity strategy

Dame Helena Morrissey challenged trade leaders over key aspects of their diversity strategies, as the Publishers Association's new president Peter Phillips laid out his aims for the year. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key aspects #publishers association

Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editor #online editor #all-time record

Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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NLT and Uber to launch mobile library scheme in London and Manchester

To help parents make more time for family bedtime stories, the National Literacy Trust has partnered with transport network Uber to launch a “mobile library” scheme starting next month in London and Manchester. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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3Doodler's mobile app is like a coloring book for 3D printing

3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget

[ Engadget | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #coloring book #3d printing

Libraries 'central' to nation’s culture strategy, campaigners make case to ACE

The Library Campaign (TLC) is appealing to Arts Council England (ACE) for funding and support in recognition that public libraries are “the bedrock of the nation’s entire culture strategy”. Continue reading at The Bookseller

[ The Bookseller | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries