Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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This week: Erik Larson's account of the 'Lusitania,' and a coming-of-age novel about a girl...who's also a cannibal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Identifying the magazines that stood out last year. The post The 2015 Mag Medic Honors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-02 00:00:00 UTC ]
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Authors including John Banville [pictured], Deborah Moggach and Louisa Young will take part in the inaugural London Book & Screen Week (LBSW). The London Book Fair will run the celebration of books and the films, TV programmes and the virtual worlds they have inspired from 13th to 19th... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
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Lots of good news for indies this week, from a 27% increase in the number of new member stores since 2009 to the re-opening of Bonnie Slotnik Cookbook’s in New York City’s East Village. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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In this week's column, Greece's new minister of finance doles out money advice; a Congolese novel gains international attention after drawing critical acclaim (and landing on the shortlist for a major literary award) in France; and a Swedish debut begins selling abroad before being published at... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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The 9-day New Delhi World Book Fair drew more than 1,100 exhibitors and a million visitors to buy books at what has become one of Asia's key book fairs. The post New Delhi World Book Fair Reaches One Million Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-24 00:00:00 UTC ]
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Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
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Shoemaker named president at PGW and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Winter weather continues to affect bookstores and other small businesses, particularly in the Boston area, which is winding down its celebration of Valentine's Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
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Proving the old adage that all good things come to those who wait, Emma Healey scores her first UK number one with her debut smash hit Elizabeth is Missing (Penguin), first released in paperback on January 1st. Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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Three questions publishers should ask before embarking on a data strategy The post There’s No “Magic Pill” When it Comes to Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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