Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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A week-long showcase of academic book excellence, Academic Book Week, is to run in the UK in November. The event, scheduled for 9th-16th November, is being co-ordinated as part of the Academic Book of the Future Project and has the backing of the Booksellers Association and the Publishers... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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This week: an account of the scandal and obsession behind Monopoly, which many readers will find more entertaining than the game itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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A flurry of bookselling events took place this week, including the introduction of carefully culled French sections, or "corners," in seven indies around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Susan Lamb, m.d. of Orion Fiction, is to leave the company at the end of this week. Jon Wood, m.d. of Gollancz and deputy group publisher, will assume Lamb’s publishing responsibilities, and will report to Orion Group publisher Malcolm Edwards. In a letter sent to authors and agents today... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Sales, earnings dropped at S&S in 2014 and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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Books creating buzz around the globe this week include a bestseller by a Dutch author who draws on her own life in her debut; a "mum-lit" novel by a Spanish author known for her YA; and the latest from the international bestseller who wrote 'The Ingredients of Love.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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Last week two books—Eric Carle’s The Very Hungry Caterpillar (Puffin) and Michael Rosen’s We’re Going on a Bear Hunt (Walker)—achieved a unique feat, notching up their 1,000th week in BookScan’s Total Consumer Market Top 5,000. The two books are the UK book trade’s only remaining Evergreens:... Continue reading at The Bookseller
[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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Harper Lee to publish second novel and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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With the addition of 59 new store members to the ABA last year—the most since 2008—this has been a good week for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
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#ad blocking
News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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#real estate