Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday
[ Digiday | 2013-12-20 00:00:00 UTC ]
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The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Posman Books in New York City has launched a curated romance series, exclusively available in its Grand Central Station store, selected by bestselling authors in the genre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
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Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek
[ AdWeek | 2013-12-04 00:00:00 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian
[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Sprout Pictures, the independent film and TV company run by Stephen Fry, has optioned James... Continue reading at The Bookseller
[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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Writer and broadcaster Clive James is nominated in this year's Costa Book Awards for his translation of Dante's epic poem The Divine Comedy. Continue reading at BBC News
[ BBC News | 2013-11-27 00:00:00 UTC ]
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Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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James McBride won the National Book Award for fiction for his novel set during the Civil War, while George Packer picked up the non-fiction award for his examination of contemporary America. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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James McBride won the 2013 National Book Award for Fiction for "The Good Lord Bird." George Packer won the nonfiction award for "The Unwinding: An Inner History of the New America."James McBride won the 2013 National Book Award for Fiction for “The Good Lord Bird,” a satirical account of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-21 00:00:00 UTC ]
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Cynthia Voigt's tale presents a youngster who must find out about his missing parents while working as a problem solver for others. Readers who wish their families were more interesting will be hooked, as I was, on Cynthia Voigt's "Mister Max: The Book of Lost Things," the first of a planned... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-16 00:00:00 UTC ]
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In a role that's still being defined, bestselling author James Patterson will be working to encourage reading with kids and families, Publishers Weekly reports.Bestselling author James Patterson was named a champion at the Library of Congress this week -- the first-ever Champion of its Young... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-07 00:00:00 UTC ]
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The London Book Fair has announced it will be featruing a new section in its academic and scholarly zone in 2014 called The Faculty@LBF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-07 00:00:00 UTC ]
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Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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#big brands
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek
[ AdWeek | 2013-10-29 00:00:00 UTC ]
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Amazon today launched the MatchBook program it announced last month, which lets owners of select print books bought on Amazon get the Kindle ebook versions for $2.99 or cheaper. Continue reading at AllThingsD
[ AllThingsD | 2013-10-29 00:00:00 UTC ]
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There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Apple has released “the lightest full size tablet” onto the market in time for... Continue reading at The Bookseller
[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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