Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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EL James, Paula Hawkins and Patrick Ness have joined for the first time the Hollywood Reporter's 25-strong list of "most powerful" authors. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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The Book Marketing Society is launching the second series of its Masterclasses with publisher and consultant James Spackman, after the success of the original events earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Hachette UK has commemorated its first year housing all seven publishing divisions under one roof on London's Victoria Embankment by unveiling a large-scale mural at Carmelite House, described as a "river of authors" to celebrate its past, present and future. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Two titles published by Faber, one by James Shapiro and the other by Benjamin Markovits, have won the £10,000 James Tait Black Prizes for fiction and biography. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Francesca Pathak is leaving Cornerstone after five years to become senior commissioning editor for crime and thrillers at Orion Fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-08-15 00:00:00 UTC ]
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One objective of Harper's new website is to increase direct sales to consumer, HC chief marketing officer Angela Tribelli said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-15 00:00:00 UTC ]
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A small literary press in Los Angeles, Tsehai Publishers, in collaboration with Loyola Marymount University, is launching a new imprint dedicated to African-American voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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Orion has revealed its newly-formed editorial team for wellbeing and lifestyle imprint Orion Spring and Orion Non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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James L. Mairs, an editor at W. W. Norton & Company since August 1963, died of heart failure on July 26. He was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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Peter James, Sharon Bolton and "Robert Galbraith" were among the authors honoured at the second annual Dead Good Reader Awards 2016 at the Theakstons Old Peculier Crime Writing Festival in Harrogate. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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