Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and performance. We wanted to understand if premium publisher content […] The post Context and environment are driving success for video pre-roll ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-17 02:00:00 UTC ]
News tagged with: #context matters #user experience #premium publisher

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UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share

Duly Noted: Expanding Soldier Field for the Super Bowl would be foolish (Video)

Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #duly noted #super bowl #media frenzy

The Book That Lies Behind The Success Of HBO's "True Detective"

HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short-story collection #past century #true detective #bestseller lists

Digital publishers chase video with mixed results

Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed results #business insider #vox media

VIDEO: Inside an illustrator's imagination

Children's book illustrator Emma Levey talks BBC News through the process of bringing imagination to the printed page. Continue reading at BBC News

[ BBC News | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed page

VIDEO: Children's laureate recommends books

The children's laureate Malorie Blackman, on how to get kids reading on world book day Continue reading at BBC World

[ BBC World | 2014-03-06 00:00:00 UTC ]
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'Divergent' film company teams with Sephora for a makeup line (+video)

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming movie #veronica roth #hunger games #makeup products #clothing line

Digital Ad Growth About to Offset Print Decline

News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news websites #online publishers #digital growth

VIDEO: Cherub author begins a Rock War

A decade after beginning his successful Cherub series, best-selling children's author, Robert Muchamore, publishes his new book, Rock War. Continue reading at BBC News

[ BBC News | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #best-selling children #robert muchamore

Another HTC flagship leak reveals microSD slot, brushed metal finish (video)

Storage expansion went out of fashion over the last two years. Fortunate, then, for those of us wanting to take our music / audio book / photo collection everywhere, that HTC's upgraded One will see a return to microSD storage on its flagship series.... Continue reading at Engadget

[ Engadget | 2014-03-03 00:00:00 UTC ]
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BAM Espresso Pilot A Success, So Far

Books-A-Million’s three-month experiment with the print-on-demand Espresso Book Machine has been a success, but the country’s second largest bookstore chain is not yet ready to take the program beyond the two locations that have been operating EBMs since last November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Reports of a second JK Rowling series has fans on alert (+video)

Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk suggest #jk rowling #seven-book series #american publisher

Amazon takes on Netflix with rebrand of LoveFilm video-on-demand service

Online retailer will fold film and TV rental arm into its Prime subscription service for combined price of £79 a yearAmazon is hitting back at Netflix in the UK by rebranding its LoveFilm video-on-demand service.LoveFilm, bought out by Amazon three years ago in a deal worth nearly £200m, will be... Continue reading at The Guardian

[ The Guardian | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #captain phillips

The Way Publishers Cash In Twitter Referrals Now (Hint: More Ads)

Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age

[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #make money

BuzzFeed's 'Real Women' Video Strikes Controversial Chord

How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek

[ AdWeek | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videowatch chart #chart tracks #pure views #data sources #proprietary score #helps judge #recommended videos #tv shows #movie trailers #music videos

Major New Arabic Ebookstore Seeing Early Success

Kotobi.com, a major new Arabic ebookstore launched at this year's Cairo Book Fair, has potential to be a gamechanger for publishing in the region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early success

Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #post meredith #publishing partners

Fashion magazines reap the benefit of print – but there have to be enough ads

As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian

[ The Guardian | 2014-02-16 00:00:00 UTC ]
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VIDEO: Actor's app on Kubrick film

Mathew Modine says books will never fully replace computer apps, as he releases a book app about the making of a famous film. Continue reading at BBC World

[ BBC World | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book app