The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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#awards season
[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age
[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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Cengage c.e.o. Michael Hansen says his firm’s new "Netflix for textbooks" subscription model is "a radical solution" for the US market which he "hopes and believes" others will emulate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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DC Universe, an online subscription service that will offer access to live action films, animation, digital comics, and merchandise, will go live in the fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Starting with SelecTalent, the business news publisher will begin rolling out digital services for small businesses. The post The Business Journals is launching services to diversify its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-16 00:00:00 UTC ]
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Amazon US has launched its first subscription service for physical books - a service called Prime Book Box specialised in children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Amazon has introduced Prime Book Box, a subscription service that will deliver children’s books every one, two, or three months to customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
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Lounge Books founder Sam Missingham, formerly digital project manager at HarperCollins, is launching a book marketing service for authors called Lounge Marketing. Continue reading at The Bookseller
[ The Bookseller | 2018-01-30 00:00:00 UTC ]
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Cambridge University Press is launching a content-sharing pilot on its Cambridge Core platform, which will allow users and authors to share read-only versions of journal articles via a link. Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Cambridge University Press launches a selection of journals in its Core content sharing program, which offers subscribers read-only links. The post Cambridge University Press Content Sharing Platform in Pilot Launch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
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Cengage is to launch Cengage Unlimited, a subscription service enabling students to access its entire digital portfolio for one set price, in the US. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Mexico has become the first Spanish-language market in the Americas in which Nielsen's research service Bookscan operates. The post Nielsen Bookscan Launches Service in Mexico at Guadalajara Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
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Audible Romance offers unlimited access to more than 10,000 romance titles, including bestsellers and Audible Originals. The service costs $6.95 a month as an add-on to an Audible membership, and $14.95 a month as a standalone service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-01 00:00:00 UTC ]
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Star Wars and the Marvel comic book movies will join Disney's upcoming streaming service, potentially giving it broader appeal beyond families with young children. Continue reading at Stuff
[ Stuff | 2017-09-08 00:00:00 UTC ]
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Publisher John Wiley has launched a content sharing initiative across its research portfolio, following a successful four-month trial run earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Nancy Roberts, previously global operations director at Cambridge University Press, is launching a new consultancy to help tackle gender inequality in publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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