The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition. Continue reading at The Bookseller
[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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East London bookshop Libreria has launched a subscription scheme which will provide customers with a monthly choice of "low-profile, high-quality" fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-03-06 00:00:00 UTC ]
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The Austin, Tex.-based company, founded by a former Google staffer, charges a recurring $9.95 membership fee to deliver five curated titles a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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Technology business Moondog Books has launched a subscription service for children's ebooks with titles from HarperCollins, Bloomsbury and Disney. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Karen Ball, former publisher at Little, Brown Young Readers, is launching a new consultancy to help content generators develop intellectual property. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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TriPlay CEO Tamir Koch hopes eStories will attact audiobook consumers through low prices and more device choices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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A public consultation has formally been launched by the European Commission to address the inconsistency in VAT rates on print and electronically supplied publications. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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The new unit will be overseen by Chitra Bopardikar, who handled international sales and business development for PGW, and will provide publishers with international sales and marketing services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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Ingram Content Group has launched Ingram Academic Services. It is the first joint initiative following Ingram's purchase of the Perseus distribution business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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Oxford University Press has decided to outsource some of its technology services to Cognizant Technology Solutions as it moves towards becoming “a more digital business”. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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Comixology Unlimited offers subscription access to thousands of comics, graphic novels and manga from independent publishers—there are no titles from DC or Marvel—for $5.99 per month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and... Continue reading at AdWeek
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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#white papers
AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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German publisher Bastei Lübbe has revealed it is to launch an ebook subscription service targeting the mobile market called oolipo. The subscription service will first soft-launch in the UK, USA, Germany, Austria and Switzerland in April 2016 with the aim of launching in July 2016 in two... Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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