Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]

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The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #data sources

LinkedIn Launches Sponsored Content Offering

LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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Forbes Media Launches a Wine Club Subscription Service

Forbes Media has launched Forbes Wine Club, a new subscription and e-commerce site that connects subscribers with fine wines they are likely to enjoy. The company has partnered with Lot18 to create ForbesWineClub.com, a customizable wine buying experience. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-commerce site #forbes media

Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales operation #marketing services

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marian keyes

HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya market #harpercollins launches

S&S to launch self-publishing service with Author Solutions

Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #self-publishing service #simon schuster #author solutions

Pottermore Shop launches gifting service

The Pottermore Shop has launched a gifting service enabling the delivery of Harry Potter ebooks... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Amazon debuts Whispercast service, lets organizations manage Kindles and Kindle content

Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget

[ Engadget | 2012-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #source link #large organizations #kindle content #distribute content

Sheffield libraries under threat as consultation launched

Libraries could face closure as Sheffield City Council looks to make savings in its annual budget... Continue reading at The Bookseller

[ The Bookseller | 2012-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make savings #face closure #sheffield libraries

Random to launch ebook distribution service

Random House has announced plans for the creation of a digital one-stop shop to aid the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #announced plans #random house

Digital audiobook service launches

A new subscription-based digital audiobook service has launched with ambitions to double the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-20 00:00:00 UTC ]
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IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services

IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #target audiences #ad clients #third-party data

Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book box

comScore Launches Smartphone Metrics Service

Digital analytics provider comScore has extended its media measurement services to the smartphone with the launch of Mobile Metrix 2.0. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-09 00:00:00 UTC ]
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3M launches its Cloud Library ebook lending service, hardware and apps in tow

Almost a year after it was first announced 3M's Cloud Library ebook lending service is getting a proper rollout. Introduced today at a beta site in St. Paul, the system is now ready for its kiosks, e-readers and apps to hit the hands and eyes of library patrons. The touch-based Discovery... Continue reading at Engadget

[ Engadget | 2012-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #library systems #android device #mobile device