The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD
[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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The Supreme Court has stepped into a major legal fight over the $8 billion a year the federal government spends to subsidize phone and internet services in schools, libraries and rural areas, in a new test of federal regulatory power Continue reading at ABC News
[ ABC News | 2024-11-22 20:46:35 UTC ]
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DC Comics has launched DC GO, a new collection of vertical-scroll webtoons on its digital subscription service, DC Universe Infinite. The line includes new webtoons featuring DC characters and existing comics reformatted for continuous-scroll reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-20 05:00:00 UTC ]
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As of today, subscribers to Amazon Music Unlimited in the U.S., UK, and Canada can now listen to one audiobook per month from Audible's catalog for free. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek
[ AdWeek | 2024-11-18 09:18:13 UTC ]
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Dallas-based Southern Methodist University's Project Poëtica and Bridwell Press are launching three new lines of poetry projects, each focusing on books by established poets, collaborative projects, and creative or scholarly works on poetics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Faulty devices have thrown a wrench in the company’s trade-in program for its color ebook reader. Continue reading at Wired
[ Wired | 2024-11-14 12:15:00 UTC ]
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The former Viking editor and UTA agent has launched a boutique literary agency based in New York representing “authors writing works that shape our understanding of the world and offer profound insights into its complexities.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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Basic Liberty, a publishing imprint launched in the wake of Trump’s election win, will be helmed by Thomas Spence, an editor associated with Project 2025 thinktank The Heritage FoundationStaff are protesting against a new US imprint of global publisher Hachette Book Group (HBG) specialising in... Continue reading at The Guardian
[ The Guardian | 2024-11-12 17:08:39 UTC ]
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The Brooklyn-based small publisher will publish its inaugural two-title list in 2025, with plans to grow to four titles annually by 2027. Through Under the BQE's publishing model, each year’s list is acquired by the authors who were published the year prior. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-12 05:00:00 UTC ]
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In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Never shy about expressing his opinions, Shatzkin was a favorite of the publishing media, and on his long-running blog, the 'Shatzkin Files,' he regularly offered his opinions on the state of publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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