Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded entertainment division.As head of branded content, digital sales and strategy, Ms. Gorcey will report to Conde Nast's Senior VP of Digital Sales and Chief Revenue Officer of its entertainment arm Lisa Valentino. And as head of branded entertainment, Mr. Misselbrook will report to Conde Nast Entertainment's Executive VP of Programming and Content Strategy Michael Klein. Both positions are new to the company; Ms. Valentino and Mr. Klein had been the de facto heads of the branded entertainment business.Ms. Gorcey's and Mr. Misselbrook's titles may sound similar, but here's how they differ. The former lead on SMG's digital partnerships and content solutions business, Ms. Gorcey will effectively be responsible for getting advertisers in the door and giving them reasons to pay for Conde Nast Entertainment to produce branded content for them or incorporate them into shows already in development or being produced. Then that's where Mr. Misselbrook comes in. Coach's former director of global content development -- and alum of BBH, Saatchi and Wieden & Kennedy -- will be in charge of incorporating brands into the division's programming and producing videos for brands that people find... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-11 00:00:00 UTC ]
News tagged with: #branded content #digital sales #conde nast #senior vp #executive vp

Other Publishing stories related to: 'Conde Nast Taps Two Execs to Lead Branded Entertainment Arm'


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher


Meet the BookTokers giving backlist titles a shot in the arm through the pandemic

The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 06:18:22 UTC ]
More news stories like this | News stories tagged with: #book sales #backlist titles


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
More news stories like this |


YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris


Maigret Rides Again: Playground Entertainment Options Georges Simenon’s Books

Red Arrow Studios has co-development rights with Playground for all 75 novels and 28 short stories about the French detective Jules Maigret. The post Maigret Rides Again: Playground Entertainment Options Georges Simenon’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-25 18:59:14 UTC ]
More news stories like this | News stories tagged with: #books appeared #short stories


Fiction Leads Another Week of Sales Gains

Unit sales of print books rose 4.8% last week over the week ended June 12, 2020, as adult fiction sales rose 23%. 'The President's Daughter' by James Patterson and Bill Clinton was the week's top seller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales gains #james patterson #bill clinton #top seller


Oxford University Press to end centuries of tradition by closing its printing arm

Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian

[ The Guardian | 2021-06-09 14:27:25 UTC ]
More news stories like this | News stories tagged with: #final chapter #earliest days #print books #oxford university press #book publishing


Retired PRH Fulfillment Exec Phyllis Mandel Dies at 75

Phyllis Mandel, retired senior v-p of fulfillment at Bantam, BDD, and Penguin Random House distribution facilities, died on May 20 in Cape Cod—the day after her 75th birthday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #75th birthday #penguin random house


Longtime Sales Exec Paul Von Drasek Dies at 71

Paul Von Drasek, who worked in the sales departments at a number of publishing companies over the course of his 40-year career, died on May 16 at age 71. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales departments #40-year career #publishing companies


Kakao Entertainment Acquires Radish Reading App

Radish, a mobile reading app offering serialized bingeable genre fiction, has been acquired by Kakao Entertainment in a transaction valued at $440 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
More news stories like this |


Jeff Crosby Named to Lead ECPA

After a lifetime in Christian books — selling, distributing, and publishing — Jeff Crosby will take the reins at the Evangelical Christian Publishing Association on August 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing association


Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha


Keiichiro Hirano Leads Amazon Crossing’s World Book Day Titles

Translations now free in this year's offer include today's release of Keiichiro Hirano's bestseller in Tokyo, 'At the End of the Matinee.' The post Keiichiro Hirano Leads Amazon Crossing’s World Book Day Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-15 23:53:49 UTC ]
More news stories like this | News stories tagged with: #world book


Court Appoints Hagens Berman Lead Counsel in Amazon E-book Price Fixing Case

In a brief order, judge Gregory Woods said the move, which is common in consumer class action cases, will bring "efficiency and economy" to what is "likely to be expensive and complicated litigation." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book price


Christian Publishers Tap into Grittier Side of Fiction

Novelists no longer shy away from tough issues readers are facing such as mental illness, racial inequity, sexual harassment and abuse, trafficking, and domestic violence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mental illness #sexual harassment #domestic violence #novelists


New Pilkey Title Leads a Good Week for Book Sales

An early 2021 Easter, combined with declining sales last spring as the pandemic heated up, resulted in a huge gain in unit sales of print books for the week ended March 28, 2021, over the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #good week #book sales #declining sales #huge gain #print books


The Quarto Group Relaunches Cool Springs Press as a Leading Lifestyle Gardening Imprint

This year marks the 25th anniversary of Cool Springs Press, which has grown from its beginning as a regional press to an internationally recognized publisher of lifestyle bestsellers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #year marks #25th anniversary #quarto


Teen Vogue photographer says Condé Nast doesn't value Asian community

Yu Tsai condemns magazine publisher for offering editor’s role to Alexi McCammond, who then resigned over racist tweetsA Teen Vogue photographer has said the hiring and swift axing of editor-in-chief Alexi McCammond over anti-Asian tweets shows Condé Nast does not “value” its Asian staff... Continue reading at The Guardian

[ The Guardian | 2021-03-22 15:37:27 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


Tap to Tidy swipes a second week at the top

Stacey Solomon's Tap to Tidy (Ebury) has held the UK Official Top 50 number one spot for a second week running.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-16 08:10:45 UTC ]
More news stories like this | News stories tagged with: #week running #stacey solomon #tidy ebury


Eyewitness: DK boss Coesfeld on the challenges of leading a list in a pandemic

DK’s new c.e.o. took the reins just before Covid-19 forced lockdowns across the globe, but Carsten Coesfeld has had a promising start at the helm of the respected global publisher. Continue reading at The Bookseller

[ The Bookseller | 2021-03-13 08:43:16 UTC ]
More news stories like this | News stories tagged with: #carsten coesfeld #promising start