Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded entertainment division.As head of branded content, digital sales and strategy, Ms. Gorcey will report to Conde Nast's Senior VP of Digital Sales and Chief Revenue Officer of its entertainment arm Lisa Valentino. And as head of branded entertainment, Mr. Misselbrook will report to Conde Nast Entertainment's Executive VP of Programming and Content Strategy Michael Klein. Both positions are new to the company; Ms. Valentino and Mr. Klein had been the de facto heads of the branded entertainment business.Ms. Gorcey's and Mr. Misselbrook's titles may sound similar, but here's how they differ. The former lead on SMG's digital partnerships and content solutions business, Ms. Gorcey will effectively be responsible for getting advertisers in the door and giving them reasons to pay for Conde Nast Entertainment to produce branded content for them or incorporate them into shows already in development or being produced. Then that's where Mr. Misselbrook comes in. Coach's former director of global content development -- and alum of BBH, Saatchi and Wieden & Kennedy -- will be in charge of incorporating brands into the division's programming and producing videos for brands that people find... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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Tate has announced it is making 313 redundancies in its commercial operations, Tate Enterprises, including at its bookshops and publishing arm. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 12:23:19 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Leaders will need to be resilient, open-minded, and creative. Poetry can show them the way. “I would like to beg you, dear Sir, as well as I can, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written... Continue reading at Fast Company
[ Fast Company | 2020-07-28 03:00:09 UTC ]
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This summer, Akashic Books is placing its faith in a 1,000+ page book about Robert Moses not called 'The Power Broker.' And if preorders of Arthur Nerserian's 'The Five Books of (Robert) Moses' are any indication, that faith is well-placed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-27 04:00:00 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Recently, Dario Calmese, a Black artist, photographed the actress Viola Davis for the cover of Vanity Fair. The cover was released yesterday. The photo that adorns it is based on “The Scourged Back,” an image, from 1863, of Gordon, a man who escaped slavery and whose back had been lacerated by... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-15 12:08:12 UTC ]
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Set in Atlantic City in the 1930s, Rachel Beanland’s debut novel wades through heartbreak. Continue reading at The New York Times
[ The New York Times | 2020-07-07 09:00:11 UTC ]
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Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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A stalwart quiz book from 2008 was the bestselling Northern-issued title last year, beating off some prize-fighting fiction books Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 18:03:17 UTC ]
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Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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The publisher, which is up for sale with a brand-new chief executive, is behind John Bolton’s and Mary L. Trump’s books as well as a new one about Melania Trump. Continue reading at The New York Times
[ The New York Times | 2020-06-17 22:36:46 UTC ]
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Classical music | Priceless reading | Broadsheet Guardian | Vacancy at LBC | Gin and tonicI’ve read my four column inches relating to classical music in Friday’s G2 Film & Music section. I’ve got to be honest, after excellent editorials (The Guardian view on the return of live music: hope... Continue reading at The Guardian
[ The Guardian | 2020-06-14 17:26:19 UTC ]
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Fourth-quarter sales and earnings fell at John Wiley compared to fiscal 2019 due to lower sales of print books, test prep programs, and corporate training. Sales for the year rose 2%, though a number of one-time charges led to an operating loss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
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Book packager Glasstown Entertainment is being accused by former employees and authors of creating and perpetuating a hostile environment for people of color. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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I'm fairly new to the genre and historical fiction audiobooks have been an excellent way to introduce these stories into my repertoire. Treat your ears. Continue reading at Book Riot
[ Book Riot | 2020-06-03 10:38:40 UTC ]
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The news of Jonathan Karp's promotion to CEO of Simon & Schuster coincides with the conclusion of BookExpo's US trade show 2020 digital sessions. The post Friday’s BookExpo Online Sessions Schedule; Jonathan Karp To Lead S&S appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-29 11:43:21 UTC ]
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