Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded entertainment division.As head of branded content, digital sales and strategy, Ms. Gorcey will report to Conde Nast's Senior VP of Digital Sales and Chief Revenue Officer of its entertainment arm Lisa Valentino. And as head of branded entertainment, Mr. Misselbrook will report to Conde Nast Entertainment's Executive VP of Programming and Content Strategy Michael Klein. Both positions are new to the company; Ms. Valentino and Mr. Klein had been the de facto heads of the branded entertainment business.Ms. Gorcey's and Mr. Misselbrook's titles may sound similar, but here's how they differ. The former lead on SMG's digital partnerships and content solutions business, Ms. Gorcey will effectively be responsible for getting advertisers in the door and giving them reasons to pay for Conde Nast Entertainment to produce branded content for them or incorporate them into shows already in development or being produced. Then that's where Mr. Misselbrook comes in. Coach's former director of global content development -- and alum of BBH, Saatchi and Wieden & Kennedy -- will be in charge of incorporating brands into the division's programming and producing videos for brands that people find... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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IDW Holdings announced the hiring of Jonny Gutman, Mark Doyle, and Cassie Conaway by its IDW Entertainment and IDW Publishing divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has cleaned the floor with the competition, sweeping straight into the UK Official Top 50 number one in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 06:28:21 UTC ]
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As we approach the one year anniversary of the first U.S. Covid-19 lockdowns, PW spoke with Columbia University epidemiologist Jeffrey Shaman, who offered a frank assessment of where we stand in our battle against Covid-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Alexandra Andrews’s debut novel follows a Machiavellian aspiring writer who becomes entangled in her work for a best-selling fiction writer. Continue reading at The New York Times
[ The New York Times | 2021-03-03 11:00:00 UTC ]
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Restructuring charges and the global pandemic took a toll on Houghton Mifflin Harcourt in 2020, as the company reported a 25.8% decline in revenue in the year and a net loss of $480 million, compared to a loss of $213.8 million in 2019. HMH's trade division, which is for sale, had a 6% sales gain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-25 05:00:00 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has mopped the floor with the competition, rising 18 places up to the Amazon Charts' Most-Sold: Non-Fiction number one, a week ahead of its release. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 22:56:41 UTC ]
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The Bookstat e-book chart saw nine new entries for the week ending 6th February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 16:07:30 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Cherie Jones ignites a tale that reads as equal parts literary thriller and a nuanced exploration of race and class. Continue reading at The Washington Post
[ The Washington Post | 2021-02-02 15:00:00 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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DK has acquired What Would You Do If You Weren’t Afraid? Discover a Life Filled with Purpose and Joy Through the Secrets of Jewish Wisdom, the debut book by leadership development coach Michal Oshman. Continue reading at The Bookseller
[ The Bookseller | 2021-01-24 20:03:13 UTC ]
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Some news for self-published writers: this week, Publishers Weekly reported that Naver, Korea’s leading internet platform, is acquiring Wattpad for over $600 million in cash and stock. For those who aren’t among the 90 million people that used Wattpad in 2020, or who don’t have any fanfiction... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-22 18:51:40 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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Vic Perry, formerly of Jaguar Land Rover, has been appointed as the c.e.o. of the Book Trade Charity (BTBS), taking over from David Hicks when he retires on 31st March after 27 years. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 13:49:20 UTC ]
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The bookseller has hired Emily Meehan as publisher and chief creative officer of Sterling Publishing in what it called part of a relaunch of its publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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Endpaper Entertainment is a new content development company focused on producing original stories in a variety of media, formats and genres and is being led by Rich Johnson and Syndee Barwick. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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Liza DeBlock, formerly assistant at Mushens Entertainment, has been promoted into the role of foreign rights executive at the agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-10 18:50:26 UTC ]
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