Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded entertainment division.As head of branded content, digital sales and strategy, Ms. Gorcey will report to Conde Nast's Senior VP of Digital Sales and Chief Revenue Officer of its entertainment arm Lisa Valentino. And as head of branded entertainment, Mr. Misselbrook will report to Conde Nast Entertainment's Executive VP of Programming and Content Strategy Michael Klein. Both positions are new to the company; Ms. Valentino and Mr. Klein had been the de facto heads of the branded entertainment business.Ms. Gorcey's and Mr. Misselbrook's titles may sound similar, but here's how they differ. The former lead on SMG's digital partnerships and content solutions business, Ms. Gorcey will effectively be responsible for getting advertisers in the door and giving them reasons to pay for Conde Nast Entertainment to produce branded content for them or incorporate them into shows already in development or being produced. Then that's where Mr. Misselbrook comes in. Coach's former director of global content development -- and alum of BBH, Saatchi and Wieden & Kennedy -- will be in charge of incorporating brands into the division's programming and producing videos for brands that people find... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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Two publishers share their experiences of greening their processes and workflows, and their thoughts on the issues that lie ahead. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 14:50:31 UTC ]
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The co-creators of the book of the Earthshot Prize talk about striking the right tone in order to encourage individual action on climate change. Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 17:53:00 UTC ]
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The Queen’s Gambit, Bridgerton, Mindhunter, Maid: Netflix has a track record of turning books into hit television series. And though popular adaptations often drum up interest in their source material—after the show premiered, Walter Tevis’s The Queen’s Gambit landed on the New York Times... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-13 18:00:07 UTC ]
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Bernadette Agius will move from Bonnier Books UK to become m.d. of Welbeck Publishing Group’s Australia and New Zealand subsidiary while Juliet Rogers will replace her at Echo Publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 18:59:33 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Quibi tried and failed to create much of a buzz last year with its mobile video streaming service. But there was at least one thing from the ill-fated platform that went viral: a scene from a show where Rachel Brosnahan, of The Marvelous Mrs. Maisel fame, plays a woman with a golden arm. You'll... Continue reading at Engadget
[ Engadget | 2021-09-29 16:00:04 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Book publisher powerhouse Molly Stern started her own company on the premise of using influential creators to surface overlooked talent. Author Gillian Flynn and writer-producer Lena Waithe are curating what could be the next wave of notable authors through their partnership with indie publisher... Continue reading at Fast Company
[ Fast Company | 2021-09-21 09:00:03 UTC ]
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'Gone Girl' author Gillian Flynn and screenwriter/producer Lena Waithe have agreed to work on their own imprints for former Crown publisher Molly Stern's new Zando publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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White House official Rush Doshi explains the goal: to supplant U.S. global dominance. Continue reading at The Washington Post
[ The Washington Post | 2021-09-17 12:00:00 UTC ]
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Also, Cambell Soup kicks off the NFL season with a spot featuring Los Angeles Rams head coach Sean McVay. Continue reading at Advertising Age
[ Advertising Age | 2021-09-10 17:32:00 UTC ]
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With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Michael Wolff details the end of Trump’s term while feeding readers’ appetite for spectacle. Continue reading at The Washington Post
[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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Publishers discuss producing books that celebrate the breadth and diversity of Asian American and Pacific Islander experiences Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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