Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]

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Conde Nast shakes up corporate sales staff

Magazine publishing giant Conde Nast shook up its corporate sales staff Wednesday by placing digital advertising boss Josh Stinchcomb over sales for print, digital, mobile, video and marketing services. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech


Unified Scores $10 Million from Conde Nast Parent Advance Publications

It looks to be a good time for tech investments, with enterprise marketing company Unified receiving $10 million from Conde Nast parent company Advance Publications. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good time


Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners


GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Conde Nast’s Domino Returns as a Special Issue

Condé Nast’s much-beloved Domino magazine, which closed in 2009, is making a return to market as a special edition, called Domino Quick Fixes, set to hit newsstands in April. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #special issue #special edition #hit newsstands


31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Conde Nast To Put All 18 Titles on NOOK Tablet

Conde Nast announced today that all 18 of its magazines will soon be available on the Barnes & Noble NOOK Tablet and NOOK Color. Seventeen of those magazines will be available on NOOK by the end of November while Vogue will join the platform in early 2012. Single copies and monthly... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook tablet #nook color #conde nast #single copies


Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising


Condé Nast Partners with HP for Print-On-Demand Content

Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #vice president #digital sales #print editions


Zinio Partners with Recorded Books for Digital Mags in Libraries

Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #recorded books


Condé Nast's digital business edges closer to profit

CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week

[ Media Week | 2011-06-14 00:00:00 UTC ]
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Conde Nast Targets Non-Media Budgets with Ideactive Unit

Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #taking aim


Conde Nast’s New Address Will Be 1 World Trade Center

A decade after New York City sustained one of the largest terrorist attacks in recent American history on September 11, 2001, Conde Nast has decided to move its head quarters, 18 magazine titles and 5,000 employees to 1 World Trade Center. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-18 00:00:00 UTC ]
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Conde Nast Strikes Subscription Deal with Apple

Magazine giant Conde Nast has reached an agreement with Apple, Inc. on digital subscriptions of The New Yorker and seven other titles that will debut in the next few weeks. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Apple Brings Conde Nast Aboard the Subscription Bandwagon, Starting With the New Yorker [MediaMemo]

Apple is winning over the big publishers. Last week, Hearst Corp. said it planned to start selling its magazines using Apple's new iTunes subscription service. Now rival Conde Nast is actually doing it, via the publisher's New Yorker title. Continue reading at AllThingsD

[ AllThingsD | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #hearst corp #start selling


Conde Nast Reportedly Plans iPad Magazine Subscriptions

The New Yorker is expected to be the first in-app publication to be offered as more than a single issue sale. Continue reading at PC World

[ PC World | 2011-05-09 00:00:00 UTC ]
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Conde Nast Slows iPad Edition Releases

Conde Nast has noted that the iPad ready issues of their titles may not be doing as well as they (and every other publisher who ran to the “gold mine” of digital publishing) had planned. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #gold mine #digital publishing