Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
News tagged with: #give publishers #publishers won #magna carta #native advertising #conde nast #native ads

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International Publishing Offers Tributes to the Late Alain Gründ

A leader among the industry's most influential organizations, Alain Gründ is remembered in a new book by Hugo Setzer as 'a visionary.' The post International Publishing Offers Tributes to the Late Alain Gründ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 16:54:06 UTC ]
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Native American superhero comics leap stereotypes in a single bound

A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
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In the UK, a New Literary Magazine, With International Intent

The new literary magazine 'Fictionable' launches June 27 with short works including graphic fiction and translation. The post In the UK, a New Literary Magazine, With International Intent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-24 20:36:08 UTC ]
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Sharjah Opens Submissions to Its 2022 International Book Fair Awards

With a deadline of September 1, the Sharjah International Book Fair Awards are now accepting submissions in its six categories. The post Sharjah Opens Submissions to Its 2022 International Book Fair Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-24 16:38:52 UTC ]
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Seoul International Book Fair Names Sharjah Its 2023 Guest of Honor

Sharjah Book Authority adds another guest-of-honor turn to its lineup, at the Seoul International Book Fair in November 2023. The post Seoul International Book Fair Names Sharjah Its 2023 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-20 18:28:03 UTC ]
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Rights Edition: Shanghai International Children’s Book Fair Postpones Again

Having made a move this year from March to July, the trade show and book fair now is postponed to November. The post Rights Edition: Shanghai International Children’s Book Fair Postpones Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-17 16:31:59 UTC ]
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Abu Dhabi International Book Fair’s Final Exhibitor Tally: 1,130 Publishers

Exhibiting publishers from more than 80 nations participated in an Abu Dhabi International Book Fair that staged more than 650 events. The post Abu Dhabi International Book Fair’s Final Exhibitor Tally: 1,130 Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-06 21:38:24 UTC ]
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David Albahari Wins Serbia’s Aleksandar Tišma International Literary Prize

The Serbian-Canadian author David Albahari wins the €10,000 biennial Aleksandar Tišma International Literary Prize. The post David Albahari Wins Serbia’s Aleksandar Tišma International Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-06 18:45:34 UTC ]
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Taipei International Book Exhibition Hails Three Decades

A focus on visual artistry as well as literature have been highlighted at this year's Taipei International Book Exhibition. (Sponsored) The post Taipei International Book Exhibition Hails Three Decades appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-06 16:56:15 UTC ]
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TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel

Books, says Hany Kamel, 'align with TikTok's mission to inspire creativity and bring joy.' The social medium is at Abu Dhabi's book fair. The post TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-26 23:50:08 UTC ]
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In London, Geetanjali Shree and Daisy Rockwell Win the 2022 International Booker Prize

'Tomb of Sand' is the first novel translated from an Indian language to win the award. Shree and Rockwell split the International Booker's £50,000 purse. The post In London, Geetanjali Shree and Daisy Rockwell Win the 2022 International Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-26 21:30:55 UTC ]
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Exhibiting at Abu Dhabi International Book Fair: Librairie Clavreuil

Exhibitor Viewpoint: Cathleen Robitaille of Librairie Clavreuil: ‘Our aim is to discuss our love of old books together.’ By Jarosław Adamowksi | @JaroslawAdamows ‘A Chance To Be Seen and Known by a New Audience’ ith the 31st edition of the Abu Dhabi International Book Fair approaching (May 23 to... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-17 23:45:05 UTC ]
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Wednesday at Jerusalem International Book Forum: May 18

Set at the historic 1933 Jerusalem International YMCA, the Jerusalem International Book Forum is back in a fully in-person edition. The post Wednesday at Jerusalem International Book Forum: May 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-17 04:18:23 UTC ]
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International Booksellers Talk Shop in Sharjah

Hundred of booksellers from around the world have gathered in the U.A.E. emirate of Sharjah to discuss best practices and share experiences as part of the inaugural Sharjah Book Seller conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Jerusalem International Book Forum: In-Person Again

Having been staged only once in its evolved form, Jerusalem's International Book Forum is back in full production. The post Jerusalem International Book Forum: In-Person Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-16 02:52:59 UTC ]
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Camilla, Duchess of Cornwell, Is Book Aid International’s New Patron

Taking up the patronage held by the late Duke of Edinburgh, Camilla now advocates for Book Aid International's work of providing access to books. The post Camilla, Duchess of Cornwell, Is Book Aid International’s New Patron appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-13 23:16:31 UTC ]
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Abu Dhabi International Book Fair 2022: 1,000+ Publishers

Now in its fourth decade, the Abu Dhabi International Book Fair in 2019 saw 1,065 exhibitors sell 119,633 books to 149,000 visitors. The post Abu Dhabi International Book Fair 2022: 1,000+ Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-02 04:12:39 UTC ]
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Fern syrup, stewed eel and native currant jam: this 1843 recipe collection may be Australia's earliest cookbook

A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation

[ The Conversation | 2022-04-26 19:56:33 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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