Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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The Beijing International Book Fair (BIBF) has been rescheduled for later this month following its last-minute postponement last week. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 11:04:12 UTC ]
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With a focus on 'New Intimacy' during the ongoing pandemic, Ukraine's International Book Space Festival in Dnipro runs September 3 to 5. The post Ukraine’s International Book Space Festival Returns as a Physical Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-26 14:56:50 UTC ]
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Book Aid International has been selected as a charity partner by the banking app Novus. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 15:25:20 UTC ]
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As the Chinese health authorities sort through recent outbreaks of the COVID-19 delta variant, Beijing's book fair is on hold. The post Beijing International Book Fair: Pandemic Postponement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-25 12:36:37 UTC ]
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The Novus banking app allows users to choose which charities will receive support, based on their purchases. The post Book Aid International Announces Partnership With the Novus App appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-25 01:10:14 UTC ]
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The Beijing International Book Fair has been postponed at the last minute owing to the spread of coronavirus in the city, causing difficulties for UK publishers due to exhibit. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 21:02:23 UTC ]
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International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Moisés Na�m draws on his deep knowledge of Venezuela and years of observing Chávez in his debut novel. Continue reading at The Washington Post
[ The Washington Post | 2021-08-12 06:48:08 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Lana Hughes has been appointed editorial intern at independent press flipped eye. Continue reading at The Bookseller
[ The Bookseller | 2021-07-22 03:48:42 UTC ]
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The pandemic has prompted, among other things, a slew of relocations. Some of those relocations (ie. to your mom’s house) have proved, or will prove, temporary; others, encouraged by new work-from-home policies, may become permanent. Or maybe you’re one of those people who looked around at the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-21 17:19:56 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Amid some 250 events in August's hybrid edition of the Edinburgh International Book Festival, a group of programs welcomes industry players. The post In-Person, Online: Edinburgh International Book Festival’s Business of Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-09 18:10:26 UTC ]
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T.J. Newman received a seven-figure advance for “Falling,” her debut book imagining what could happen in not-so-friendly skies. Continue reading at The New York Times
[ The New York Times | 2021-06-30 15:05:08 UTC ]
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With a full schedule of in-person events and activities, the 2021 Tbilisi International Book Festival in Georgia takes place this week, and attendee registration is now open. The post Tbilisi International Book Festival Returns to Physical Production appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-22 18:37:50 UTC ]
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Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 22:49:52 UTC ]
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News and Events Left column (top to bottom): Boris Boubacar Diop, Ludmilla Petrushevskaya; Middle left column: Michális Ganás, Cristina Rivera Garza, Jean-Pierre Balpe; Middle right column: Natalie Diaz, Naomi Shihab Nye, Micheline Aharonian... Continue reading at World Literature Today
[ World Literature Today | 2021-06-15 14:25:01 UTC ]
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The fair's programming featured 229 sessions during the week, engaging 315 speakers and guests, their comments streamed from the show. The post Abu Dhabi International Book Fair 2021 Draws 889 Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-08 20:06:30 UTC ]
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The winners of the honors are to discuss their work in some of London Book Fair's all-digital programming on June 29. The post London Book Fair’s 2021 International Excellence Awards Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-03 11:42:40 UTC ]
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