Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. "There are things in there editors won't like, and things in there that publishers won't like," one editor said.In codifying its handling of the tactic -- an editor called the document a "Magna Carta" for native ads -- Conde Nast is breaking from rivals Hearst and Time Inc., which have avoided putting their policies on paper. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
News tagged with: #give publishers #publishers won #magna carta #native advertising #conde nast #native ads

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Jerusalem International Book Forum Opens Registration

The second in-person iteration of the Jerusalem International Book Forum is set for May 15 to 18. The post Jerusalem International Book Forum Opens Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-12 20:12:12 UTC ]
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At London Book Fair: International Booker Prize Shortlist

The six-title 2022 International Booker Prize shortlist has been announced on London Book Fair's final day. The post At London Book Fair: International Booker Prize Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-07 10:32:55 UTC ]
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London Book Fair Opens With 500+ International Exhibitors

With 75 first-time exhibitors and 400 speakers in the show's programming, London Book Fair is up and running. The post London Book Fair Opens With 500+ International Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 17:39:59 UTC ]
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Punk saved Sasha LaPointe's life. Her memoir on her Native roots helped her heal

Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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International Publishers Association Activates Its ‘Academy’ Training Program

The ‘IPA Academy’ now is active for exploration by publishers in the International Publishers Association's member-organizations. The post International Publishers Association Activates Its ‘Academy’ Training Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-07 12:18:12 UTC ]
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Awards: London Book Fair Names International Excellence Shortlists

Seventeen nations are represented in eight categories, with Greece making its debut in International Excellence Awards competition. The post Awards: London Book Fair Names International Excellence Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-04 12:29:22 UTC ]
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Shanghai International Children’s Book Fair Postponed From March to July

The ninth iteration of the China Shanghai International Children's Book is moving its 2022 dates to July, under COVID-19 restrictions. The post Shanghai International Children’s Book Fair Postponed From March to July appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-03 18:16:52 UTC ]
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In Iraq, Mosul’s Library Reopens with Book Aid International Donations

Rebuilt by the UN Development Fund, the new University of Mosul central library has an inventory provided in part by Book Aid International. The post In Iraq, Mosul’s Library Reopens with Book Aid International Donations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-23 17:33:55 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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2022 International Prize for Arabic Fiction longlist unveiled

The 16-strong longlist of books contending for the 2022 International Prize for Arabic Fiction (IPAF), has been revealed, featuring nine countries. Continue reading at The Bookseller

[ The Bookseller | 2022-01-26 14:09:35 UTC ]
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International Day of Education: Springer Nature Opens 17th SDG-Related Portal

The SDG publishing program from Springer Nature today releases its 17th and final Sustainable Development Goal-specific portal, on education. The post International Day of Education: Springer Nature Opens 17th SDG-Related Portal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-24 14:20:27 UTC ]
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International Publishers Association Opens 2022 Prix Voltaire Nominations

The book industry's lead honor for freedom to publish, the Prix Voltaire will be presented this year in Jakarta at the IPA's 33rd World Publishing Congress. The post International Publishers Association Opens 2022 Prix Voltaire Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-11 14:42:23 UTC ]
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In London, Book Aid International Reports 2021 Operations in 24 Countries

The UK-based Book Aid International introduced its second innovative shipping-container library in 2021, in rural Zanzibar. The post In London, Book Aid International Reports 2021 Operations in 24 Countries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-06 15:01:13 UTC ]
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Trade donates over one million books via Book Aid International

UK publishers and the book trade donated more than one million books to readers in 24 countries last year, according to charity Book Aid International.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 21:12:55 UTC ]
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Arturia's V Collection instruments now have native M1 Mac support

It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget

[ Engadget | 2021-11-25 15:00:35 UTC ]
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THE BOY, THE MOLE, THE FOX AND THE HORSE is an International Phenomenon. It’s Partly Because of People like Me.

One reader reflects on why a picture book with messages about love, perseverance, and imperfection has connected with so many readers in the last two years. Continue reading at Book Riot

[ Book Riot | 2021-11-18 11:37:00 UTC ]
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Guatemala's F&G Editores Wins AAP International Freedom to Publish Award

Guatemala's F&G Editores publishing house has won the 2021 Association of American Publishers International Freedom to Publish | Jeri Laber Award. The publisher's founder, Raúl Figueroa Sarti, and his colleagues have been threatened with censure and worse by the Guatemalan government and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Sharjah Reports 1.69 Million Attendees at 40th International Book Fair

The public-facing 40th Sharjah International Book Fair's 11-day run drew close to 1.7 million attendees and 1,632 exhibitors. The post Sharjah Reports 1.69 Million Attendees at 40th International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-16 11:39:14 UTC ]
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Tom McCarthy’s ‘The Making of Incarnation’ is a mind-bending international caper

McCarthy’s novel, ostensibly a thriller, rejects the standard props of realist fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-11-15 16:24:45 UTC ]
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Shanghai International Children's Book Fair postponed until March 2022 due to Covid

The Shanghai International Children's Book Fair (CCBF) has been postponed from this month to March 2022 because of the situation with Covid-19 in China and will now coincide with the Bologna Children's Book Fair (BCBF). Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 00:00:04 UTC ]
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